{"id":166217,"date":"2020-04-23T14:51:00","date_gmt":"2020-04-23T14:51:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/olivia-pearl-appoints-marketing-company-to-strengthen-ecommerce-platform\/"},"modified":"2021-08-06T12:05:32","modified_gmt":"2021-08-06T12:05:32","slug":"olivia-pearl-appoints-marketing-company-to-strengthen-ecommerce-platform","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/olivia-pearl-appoints-marketing-company-to-strengthen-ecommerce-platform\/","title":{"rendered":"Olivia &#038; Pearl appoints marketing company to strengthen ecommerce platform"},"content":{"rendered":"\n<p>Contemporary jewellery brand\u00a0<a href=\"https:\/\/oliviaandpearl.com\/\">Olivia &amp; Pearl<\/a>\u00a0have <strong>appointed\u00a0MediaVision to execute a new marketing plan<\/strong>, with a mission to bring the pearl jewellery to a new generation of customers.<\/p>\n\n\n\n<p>The appointment comes ahead of the brand\u2019s focus on <strong>strengthening its ecommerce platform and online reach for 2020.<\/strong><\/p>\n<p>The brief is<strong> to establish the brand as a go-to name in the jewellery lifestyle sector<\/strong> through SEO, PPC and Digital PR.<\/p>\n<p>Founded in 2017, Olivia and Pearl has quickly grown from start-up to recognised player in the UK jewellery market, securing contracts with Fenwick\u2019s Department Stores and celebrity fans such as Holly Willoughby, Jodie Kidd and Cherry Healy.\u00a0<\/p>\n<p>\n\n<\/p>\n\n\n\n<p>Founder and Creative Director, Olivia Smith said in a statement: \"Last year we embarked on our first round of venture capital investment, securing funds to scale the business in the UK via our digital channels.<\/p>\n\n\n\n<p>\"After identifying a gap in the market for affordable and contemporary pearl jewellery, I founded Olivia &amp; Pearl with the aim of creating the world\u2019s go-to pearl jewellery brand. <strong>We challenge the traditional marketplace by cutting out the middleman and sourcing directly from the pearl farms.<\/strong><\/p>\n<p>\"Mediavision showed that they <strong>understood our market and were enthused by the opportunity Olivia &amp; Pearl presented<\/strong>, our impact and our values. As a relatively young start-up company that was really important to us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":138238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[9816,10236,28,19575,10979,19573,19576,14403,19574],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Olivia &amp; Pearl appoints marketing company to strengthen ecommerce platform - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Contemporary jewellery brand\u00a0Olivia &amp; Pearl\u00a0have appointed\u00a0MediaVision to execute a new marketing plan, with a mission to bring the pearl jewellery to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/olivia-pearl-appoints-marketing-company-to-strengthen-ecommerce-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivia &amp; Pearl appoints marketing company to strengthen ecommerce platform - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Contemporary jewellery brand\u00a0Olivia &amp; Pearl\u00a0have appointed\u00a0MediaVision to execute a new marketing plan, with a mission to bring the pearl jewellery to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/olivia-pearl-appoints-marketing-company-to-strengthen-ecommerce-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T14:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/jewle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1808\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/olivia-pearl-appoints-marketing-company-to-strengthen-ecommerce-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/olivia-pearl-appoints-marketing-company-to-strengthen-ecommerce-platform\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Olivia &#038; 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