{"id":166177,"date":"2020-04-20T11:47:00","date_gmt":"2020-04-20T11:47:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/hm-collaborates-with-desmond-dempsey-for-womens-daywear-collection\/"},"modified":"2021-08-06T12:05:29","modified_gmt":"2021-08-06T12:05:29","slug":"hm-collaborates-with-desmond-dempsey-for-womens-daywear-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hm-collaborates-with-desmond-dempsey-for-womens-daywear-collection\/","title":{"rendered":"H&M collaborates with Desmond & Dempsey for women\u2019s daywear collection"},"content":{"rendered":"\n

H&M<\/a> has announced that it is collaborating with London-based Desmond & Dempsey<\/strong> for a women\u2019s daywear collection \u2013 the first ever by the luxury pyjama brand<\/strong>.\u00a0<\/p>\n\n\n\n

The H&M womenswear collaboration features prints inspired by Australia in easy-going silhouettes and lightweight natural fabrics.<\/strong><\/p>\n

With a wide range of warm weather essentials, the Desmond & Dempsey x H&M collaboration is a womenswear collection that's designed to fit into any casual daywear setting or summer wardrobe.<\/p>\n

Designed by a H&M in-house team, who worked closely with Desmond & Dempsey, the silhouettes are predominately long and floaty, with natural fabrics such as fluid linen, cotton voile and viscose.<\/strong><\/p>\n\n

Molly Goddard, co-founder and Creative Director of Desmond & Dempsey said: \u201cWe are thrilled to be launching our collaboration with H&M. It is our first time venturing outside the bedroom, so we are excited to see our prints \u2018in the wild\u2019.<\/p>\n

\"We have loved working with the H&M team and have been blown away how intimate and collaborative the whole process was. We can\u2019t wait to bring our world of languid luxury to H&M and D&D customers around the world. We hope it brings colour, joy and a sense of ease for everyone right now.<\/strong>\u201d<\/p>\n

Maria \u00d6stblom, Head of Design (Womenswear) at H&M:<\/i> \u201cThe Desmond & Dempsey x H&M collaboration is such a wonderful collection of long-lasting designs, easy-to-wear pieces and hand painted prints.<\/p>\n

\"We enjoyed working with Molly, Joel and their team to create a sophisticated yet relaxed summer wardrobe. The collection evokes the Australian outback - terracotta soil, waving palms and a laidback vibe. All the personal touches really make it special\u201d<\/p>\n

The Desmond & Dempsey x H&M collection will be available online from 23 April 2020.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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