{"id":166087,"date":"2020-04-07T19:04:00","date_gmt":"2020-04-07T19:04:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/asos-appoints-mckinsey-former-partner-as-chief-strategy-officer\/"},"modified":"2021-08-06T12:05:21","modified_gmt":"2021-08-06T12:05:21","slug":"asos-appoints-mckinsey-former-partner-as-chief-strategy-officer","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/asos-appoints-mckinsey-former-partner-as-chief-strategy-officer\/","title":{"rendered":"ASOS appoints McKinsey former partner as Chief Strategy Officer"},"content":{"rendered":"<p>ASOS has announced the appointment of former McKinsey partner Patrik Sil\u00e9n as Chief Strategy Officer, marking <strong>another key board appointment at the online fashion giant.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Sil\u00e9n will report directly to CEO Nick Beighton and is <strong>the\u00a0third in a series of new hires designed to strengthen the senior management team<\/strong> as the business gears up for global growth.<\/p>\n<p>He joins ASOS after an extensive career in management consultancy, largely<strong> at McKinsey &amp; Company, where he was appointed partner in 2012.<\/strong> During his 16-year tenure there, Sil\u00e9n\u00a0relaunched and built several new practice areas, including the consultancy's EMEA Retail Operations unit, and focused on delivering insight, strategy and transformation programmes to a range of clients, including online pure-plays and omnichannel retailers.<\/p>\n<p class=\"ba\"><span class=\"an\"> In his role at ASOS, which<strong> he starts on 5 May<\/strong>, Sil\u00e9n will lead the further development and implementation of the company's strategy \"with a focus on driving increased performance\".<\/span><span class=\"at\">\u00a0<\/span><\/p>\n<p class=\"ba\"><span class=\"at\">Beighton said of the appointment: \"I am very pleased to welcome Patrik to our expanding executive team. His <strong>market-leading experience across the retail sector both in the UK and internationally<\/strong> will be invaluable to us as we look to capitalise on the growth opportunities ahead of us.\"<\/span><\/p>\n<p class=\"ba\"><span class=\"at\">Sil\u00e9n<\/span><span class=\"at\"> added: \"I've long harboured ambitions to apply what I've learned in strategic consultancy to a dedicated in-house role. The <strong>opportunity to make that move, and to a brand of ASOS' stature and renown, was simply one I couldn't resist.\"<\/strong><\/span><\/p>\n<p>He joins fellow\u00a0<span class=\"am\">executive members on the ASOS board Mat Dunn, Chief Financial Officer; Mark Holland, Chief Operating Officer; Cliff Cohen, Chief Information Officer;<a href=\"https:\/\/www.theindustry.fashion\/asos-appoints-first-chief-growth-officer\/\"> Robert Birge<\/a>, Chief <\/span><span class=\"bb\">Growth Officer; and <a href=\"https:\/\/www.theindustry.fashion\/asos-recruits-jo-butler-as-chief-people-officer\/\">Jo Butler<\/a>, Chief People Officer, with the latter two members having joined the business in recent months.\u00a0<\/span><\/p>\n<p>ASOS said it was still <strong>in the process of recruiting for the role of a Chief Commercial Officer<\/strong> to complete its board line-up.<\/p>\n<p>Sil\u00e9n's appointment was announced as the company <a href=\"https:\/\/www.theindustry.fashion\/asos-posts-sales-up-21-and-confirms-share-placing\/\">revealed interim sales up 21% to almost \u00a31.6bn<\/a> in the six months to 29 February 2020. The company also announced a share placing to shore up its cash position during the COVID-19 crisis, although the company said it was confident it had sufficient liquidity to see it through.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":138018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[7329,21,11923,9817,17887],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASOS appoints McKinsey former partner as Chief Strategy Officer - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"ASOS has announced the appointment of former McKinsey partner Patrik Sil\u00e9n as Chief Strategy Officer, marking another key board appointment at the online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/asos-appoints-mckinsey-former-partner-as-chief-strategy-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASOS appoints McKinsey former partner as Chief Strategy Officer - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"ASOS has announced the appointment of former McKinsey partner Patrik Sil\u00e9n as Chief Strategy Officer, marking another key board appointment at the online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/asos-appoints-mckinsey-former-partner-as-chief-strategy-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T19:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/asos2020-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1808\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/asos-appoints-mckinsey-former-partner-as-chief-strategy-officer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/asos-appoints-mckinsey-former-partner-as-chief-strategy-officer\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"ASOS appoints McKinsey former partner as Chief Strategy Officer\",\"datePublished\":\"2020-04-07T19:04:00+00:00\",\"dateModified\":\"2021-08-06T12:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/asos-appoints-mckinsey-former-partner-as-chief-strategy-officer\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"ASOS\",\"E-commerce\",\"McKinsey\",\"Nick Beighton\",\"Patrik Sil\u00e9n\"],\"articleSection\":[\"News &amp; 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