{"id":166049,"date":"2020-04-03T10:11:00","date_gmt":"2020-04-03T10:11:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ganni-pledges-sustainability-targets-for-2020\/"},"modified":"2021-08-06T12:05:18","modified_gmt":"2021-08-06T12:05:18","slug":"ganni-pledges-sustainability-targets-for-2020","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ganni-pledges-sustainability-targets-for-2020\/","title":{"rendered":"GANNI pledges sustainability targets for 2020"},"content":{"rendered":"

GANNI<\/a> has released its sustainability pledges for 2020 and beyond<\/strong>, as part of its 2019 Sustainability Report.<\/a><\/p>\n

Released today, the report gives an insight into previous efforts the brand has made towards being more sustainable and details how it aims to step up in 2020<\/strong>.<\/p>\n

The retailer has given its investors and consumers a commitment to investing in a minimum of 3 innovative projects a year.<\/strong> The selected projects must support sustainable development in the fashion industry<\/strong> either financially, supporting testing and piloting or donated product. <\/span><\/p>\n

The commitment also includes the continuation of publicly reporting the percentage of annual net profit spent on sustainability<\/strong>, with the aim to encourage other brands to do the same and set an industry benchmark.<\/span><\/p>\n

Lauren Bartley, Head of CSR and Responsibility at GANNI, said: \"The goalposts move constantly. What's good for the planet one minute, is harmful 3 or 6 months later in the light of new research.<\/p>\n

\"It's extremely difficult to have a positive impact in one place and not create some level of harm in another but we're doing our best.\"<\/p>\n

The company announced that in 2019 they chose to focus its sustainability efforts on three key materials - cotton, viscose and polyester, increasing the share of certified fabrics by 50% in two seasons.<\/strong><\/p>\n

In 2019 GANNI also launched two sustainability initiatives with the launch of rental service GANNI REPEAT and a take-back scheme in stores to ensure products have the most environmentally friendly afterlife.<\/p>\n

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Nicolaj Reffstrup, Founder of Ganni, added: \"You have to spend money in this area and we're willing to - at the moment we are spending 0.8% of total sales on responsibility initiatives<\/strong>. But we want to know the industry benchmark. <\/span><\/p>\n

\"We need to be a lot more quantitive in our approach in order to transparent and drive the change we need so badly.\"<\/span><\/p>\n<\/div>\n<\/div>\n

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GANNI also joined the Sustainable Apparel Coalition<\/a> in January 2019, allowing the brand to collaborate with other businesses in the industry towards a creating innovative solutions to a more sustainable and transparent fashion future.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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