{"id":165983,"date":"2020-03-27T12:50:00","date_gmt":"2020-03-27T12:50:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/"},"modified":"2021-08-06T12:05:13","modified_gmt":"2021-08-06T12:05:13","slug":"lululemon-reports-41-digital-sales-growth-in-fourth-quarter","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/","title":{"rendered":"Lululemon reports 41% digital sales growth in fourth quarter"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/lululemon-athletica\">Lululemon<\/a> has reported better-than-expected sales and earnings for the fourth quarter, ending 2 February 2020. <strong>Revenue increased by 20% compared to the year previous<\/strong>, bringing full-year revenue<strong> to \u00a33.275 billion.<\/strong><\/p>\n<p><strong>Net income rose to $298 million, equivalent $2.28 per share<\/strong>, which is better than the $2.24 per share predicted by <a href=\"https:\/\/www.refinitiv.com\/en\">Refinitiv data.<\/a><\/p>\n<p>The highlight of the quarter was the <strong>acceleration in direct-to-consumer revenue<\/strong>, including online sales, which <strong>surged 41% year over year<\/strong>, which comprises of more than a quarter of Lululemon's overall business.\u00a0<\/p>\n<p>Calvin McDonald, Chief Executive Officer, commented: \"2019 was a strong year for\u00a0lululemon, as <strong>our teams executed against our Power of Three growth plan. <\/strong>We are now navigating an extraordinary environment, which is currently impacting our business.<\/p>\n<p>\"<strong>The strength of our brand and strong financial position will help us manage through the day-to-day<\/strong>, while continuing to effectively plan for and invest in our future.\"<\/p>\n<div id=\"MidResponsive-9\" class=\"\" data-module=\"mps-slot\">Lululemon closed all of its retail locations in mainland China in February, with all but one of these locations having since reopened. Retail locations in North America, Europe and elsewhere were closed in March, with no reopening date announced.<\/div>\n<div data-module=\"mps-slot\">\u00a0<\/div>\n<p>\u201cWe do not believe it will change the trend toward people wanting to live active and healthy lifestyles,\u201d he added.<\/p>\n<p>Due to the impact that COVID-19 is having across the globe, and the rapid and continuous developments, <strong>Lululemon also announced it will not be providing fiscal guidance for 2020<\/strong> at this time, but will provide additional updates as the situation warrants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":133799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,16042,10585,6,10494],"tags":[14229,5202,5707,11222,19249,19369,3588,10286,14403,15853,14308,9952],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lululemon reports 41% digital sales growth in fourth quarter - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Lululemon has reported better-than-expected sales and earnings for the fourth quarter, ending 2 February 2020. 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Revenue increased by 20% compared to the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-27T12:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:05:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Lululemon-Westfield-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Lululemon reports 41% digital sales growth in fourth quarter\",\"datePublished\":\"2020-03-27T12:50:00+00:00\",\"dateModified\":\"2021-08-06T12:05:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/\"},\"wordCount\":245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Calvin McDonald\",\"Coronavirus\",\"Covid-19\",\"Finance\",\"financial\",\"fiscal\",\"High street\",\"Lululemon\",\"Online retail\",\"profit\",\"Retailer\",\"Sportswear\"],\"articleSection\":[\"Brands &amp; Designers\",\"COVID-19\",\"Finance\",\"News &amp; Insight\",\"Retail &amp; Etail\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/\",\"url\":\"https:\/\/www.theindustry.fashion\/lululemon-reports-41-digital-sales-growth-in-fourth-quarter\/\",\"name\":\"Lululemon reports 41% digital sales growth in fourth quarter - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-03-27T12:50:00+00:00\",\"dateModified\":\"2021-08-06T12:05:13+00:00\",\"description\":\"Lululemon has reported better-than-expected sales and earnings for the fourth quarter, ending 2 February 2020. 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