{"id":165773,"date":"2020-03-10T10:19:00","date_gmt":"2020-03-10T10:19:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/"},"modified":"2021-08-06T12:04:56","modified_gmt":"2021-08-06T12:04:56","slug":"justine-skye-launches-second-hm-collaboration","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/","title":{"rendered":"Justine Skye launches second H&#038;M collaboration"},"content":{"rendered":"<p><a href=\"https:\/\/www.theindustry.fashion\/hm-opens-up-global-supply-chain-to-external-businesses-with-new-initiative-called-treadler\/\">H&amp;M<\/a> and singer <strong>Justine Skye are launching a second collaboration<\/strong>. The spring festival collection is a co-created campaign which launches on March 12.<\/p>\n<p>Sky first ventured into fashion back in November with her debut H&amp;M collection, which took her Jamaican heritage as the main inspiration. However<strong> the new collection features more of the singer's personal style<\/strong>.<\/p>\n<p>She told Teen Vogue: \u201cThe first collection was more of an intro to who I am and where I\u2019m from. This collection gives you more of my actual fashion sense and items I know I\u2019d wear to a festival.\"<\/p>\n<p>The collection features a body-con and oversized silhouettes with a mix of sportwear in soft neon yellow organza and silver metallic. Skye has said<strong> the campaign has been co-created with stylist Ade Samuel and photographer Tyler Mitchell<\/strong>.<\/p>\n<p>Skye said she wanted to create \u201csomething that was new and fresh to the festival scene. <strong>Usually festival is very boho so we thought the pieces should represent something different<\/strong>. I\u2019m a big advocate for being comfortable no matter what \u2013 that\u2019s how I feel empowered through my look. When you go to a festival, you\u2019re always moving around so I created pieces that were comfortable but still extremely cute and all goes together\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":137489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[9832,3956],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Justine Skye launches second H&amp;M collaboration - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"H&amp;M and singer Justine Skye are launching a second collaboration. 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The spring festival collection is a co-created campaign which launches on March 12.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-10T10:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/HM-x-Justine-Sky.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"1146\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sadiyah Ismailjee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sadiyah Ismailjee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/\"},\"author\":{\"name\":\"Sadiyah Ismailjee\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/65f8569047edaf869f45596b0f1454ab\"},\"headline\":\"Justine Skye launches second H&#038;M collaboration\",\"datePublished\":\"2020-03-10T10:19:00+00:00\",\"dateModified\":\"2021-08-06T12:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/\"},\"wordCount\":221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Collaboration\",\"H&amp;M\"],\"articleSection\":[\"Brands &amp; Designers\",\"Fashion\",\"News &amp; Insight\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/\",\"url\":\"https:\/\/www.theindustry.fashion\/justine-skye-launches-second-hm-collaboration\/\",\"name\":\"Justine Skye launches second H&M collaboration - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-03-10T10:19:00+00:00\",\"dateModified\":\"2021-08-06T12:04:56+00:00\",\"description\":\"H&amp;M and singer Justine Skye are launching a second collaboration. 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