{"id":165752,"date":"2020-03-05T11:59:00","date_gmt":"2020-03-05T11:59:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/matchesfashion-launches-responsible-edit-to-drive-positive-change\/"},"modified":"2021-08-06T12:04:54","modified_gmt":"2021-08-06T12:04:54","slug":"matchesfashion-launches-responsible-edit-to-drive-positive-change","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/matchesfashion-launches-responsible-edit-to-drive-positive-change\/","title":{"rendered":"MATCHESFASHION launches Responsible Edit to drive positive change"},"content":{"rendered":"
MATCHESFASHION has unveiled a new on-site hub, called Responsible Edit<\/strong> to make it easy for customers to discover brands sharing their commitment to responsible and ethical practices.<\/p>\n <\/p>\n The luxury retailer has partnered with sustainable consultancy Eco-Age to create the guidelines for inclusion in the Responsible Edit, which were built around four shoppable pillars: charity, people, artisans and materials.<\/strong><\/p>\n Each brand has worked with MATCHESFASHION to meet the stringent responsible requirements for the edit - not only by completing the Responsible Survey but also complied with all legal legislation<\/strong> regarding sustainability and ethical practices.<\/p>\n The pillars are explained as follows:<\/p>\n Jess Christie Chief Brand Officer at MATCHESFASHION explained: \u2018\u2018Our responsibility is to enable our customers to shop fashion, which they love, in a more considered way. Nearly 70% of our customers say that they try to live their lives as sustainably as possible<\/strong> - a response that is impossible to ignore.<\/p>\n \"If you think about this in terms of our brand\u2019s responsibility \u2013 to our customers, brands and employees \u2013\u00a0you can start to make incremental changes<\/strong>.\u2019<\/p>\n The Responsible Edit\u00a0<\/em>was born out of MATCHESFASHION\u2019s\u00a0continued focus on the implementation and growth of its internal Responsible Survey\u00a0project. Culminating in over two years of work with its partner Eco-Age, the survey was built with the intention of educating, inspiring and collaborating with brand partners in order to create positive change and maximum transparency for a more responsible fashion industry.<\/p>\n Designer Priya Ahluwalia, who features in the\u00a0Responsible Edit, said: \"To find my materials I use a different number of sources. As the business has grown, mills want to partner with me, for example, my denim from last season was sponsored, and that mill worked with me to give me their deadstock and a lot of recycled styles.<\/strong> Alternatively, I have a big network of vintage and deadstock material suppliers.\u2019\"<\/p>\n Designer Caroline Smithson from SSONE added: \u2018\u2018So, what I wanted to do was create an environment where it was a very humanitarian company. We work face to face with all our manufacturers, we know where things are being made,<\/strong> we know our artisans and we try and connect that community together to build something that you will purchase in a considered way. It\u2019s actually something where you\u2019re considering the longevity and making a more educated choice.\"<\/p>\n In addition to the Responsible Edit, the company has also introduced:\u00a0<\/span><\/p>\n\n
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