{"id":165652,"date":"2020-02-20T14:58:00","date_gmt":"2020-02-20T14:58:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/fashion-games-no-longer-childs-play\/"},"modified":"2021-08-06T12:04:46","modified_gmt":"2021-08-06T12:04:46","slug":"fashion-games-no-longer-childs-play","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/fashion-games-no-longer-childs-play\/","title":{"rendered":"Fashion games, no longer child\u2019s play !"},"content":{"rendered":"
Over the last year, online fashion games have been taking both desktop and mobile apps by storm<\/strong>. This is a reflection of how the fashion industry has been quick to adapt to shifting demographics; the most important being Generation Z and Millennials<\/strong>, who spend the most time online compared to other age groups. Fashion brands have begun to incorporate gaming into their commercial plans<\/strong> in order to fulfil the demands of such dominating markets.<\/p>\n <\/p>\n Female consumers<\/strong> who enjoy styling and buying have also been a clear target for companies who are using gaming as part of their profitable advertising strategies<\/strong>. Luxury fashion and high-end designers, such as Burberry<\/strong> and Gucci<\/strong>, have not been shy to venture into this upcoming market. Whether you are at Heathrow Airport waiting to board a flight or commuting on the London transport system, the chances of spotting a traveller consumed by a game on a mobile device is very high. The fashion world has swiftly recognised this and has merged with the gaming world in order to cater to the demands of dominant consumer markets.<\/strong><\/p>\n