{"id":165648,"date":"2020-02-20T10:14:00","date_gmt":"2020-02-20T10:14:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/primark-inside-its-first-ever-pop-up-at-boxpark\/"},"modified":"2021-08-06T12:04:46","modified_gmt":"2021-08-06T12:04:46","slug":"primark-inside-its-first-ever-pop-up-at-boxpark","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/primark-inside-its-first-ever-pop-up-at-boxpark\/","title":{"rendered":"Primark: Inside its first ever pop-up at Boxpark"},"content":{"rendered":"<p>Primark has <strong>opened the doors of its first ever pop-up shop at Boxpark, Shoreditch<\/strong> in East London, which is being used to launch the value fashion giant's new Wellness range.<\/p>\n<p><!--more--><\/p>\n<p>Visitors to the store will get to preview the new range, which comprises <strong>75 products across\u00a0womenswear, menswear, homeware and skincare.<\/strong> It has been launched as part of the wider <span lang=\"EN-US\">Primark Cares initiative, which is its\u00a0commitment to being a responsible retailer and offering more products made using more environmentally friendly materials.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-136597 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/CL9-Shoreditch-High-Street-pop-up-photo-8425991-300x200.jpg\" alt=\"Primark\" width=\"590\" height=\"393\" \/><\/p>\n<p>The design of the store follows these principles and uses <strong>wooden fixtures and cardboard hangers made from sustainable wood sources<\/strong>, as well as recyclable display panels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-136598 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/CL9-Shoreditch-High-Street-pop-up-photo-84331101-300x200.jpg\" alt=\"\" width=\"590\" height=\"393\" \/><\/p>\n<p>The<em> Primark Presents\u2026Wellness<\/em> pop-up will be open until 8 March and, from the end of February, customers will be able to find a <strong>dedicated Wellness hub stocking the full collection in 11 Primark stores<\/strong> across the UK and ROI, including Oxford Street East and Birmingham. Selected parts of the collection will also be available in over 200 stores across Europe and the US.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-136599 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/CL9-Shoreditch-High-Street-pop-up-photo-8591101-300x200.jpg\" alt=\"Primark\" width=\"591\" height=\"394\" \/><\/p>\n<p>Boxpark is the innovative pop-up shopping, dining and entertainment venue established by entrepreneur Roger Wade. Temporary stores and experiences are housed in disused shipping containers. There are also Boxpark sites in Croydon and Wembley with plans to expand the venture outside of London.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":152389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,12969],"tags":[12537,11046,10411,4039,14187],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primark: Inside its first ever pop-up at Boxpark - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Primark has opened the doors of its first ever pop-up shop at Boxpark, Shoreditch in East London, which is being used to launch the value fashion giant&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/primark-inside-its-first-ever-pop-up-at-boxpark\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primark: Inside its first ever pop-up at Boxpark - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Primark has opened the doors of its first ever pop-up shop at Boxpark, Shoreditch in East London, which is being used to launch the value fashion giant&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/primark-inside-its-first-ever-pop-up-at-boxpark\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-20T10:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/CL9-Shoreditch-High-Street-pop-up-photo-84191171-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"614\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/primark-inside-its-first-ever-pop-up-at-boxpark\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/primark-inside-its-first-ever-pop-up-at-boxpark\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Primark: Inside its first ever pop-up at Boxpark\",\"datePublished\":\"2020-02-20T10:14:00+00:00\",\"dateModified\":\"2021-08-06T12:04:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/primark-inside-its-first-ever-pop-up-at-boxpark\/\"},\"wordCount\":219,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Boxpark\",\"Pop-ups\",\"Primark\",\"Sustainability\",\"Wellness\"],\"articleSection\":[\"News &amp; 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