{"id":165635,"date":"2020-02-18T13:36:00","date_gmt":"2020-02-18T13:36:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/draya-michele-x-superdown-launches-collection-with-extended-sizing\/"},"modified":"2021-08-06T12:04:45","modified_gmt":"2021-08-06T12:04:45","slug":"draya-michele-x-superdown-launches-collection-with-extended-sizing","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/draya-michele-x-superdown-launches-collection-with-extended-sizing\/","title":{"rendered":"Draya Michele x Superdown launches collection with extended sizing"},"content":{"rendered":"<p>American media personality, model and fashion designer, <strong>Draya Michele, has continued to drop new collections with Superdown<\/strong> for <a class=\"class\" href=\"https:\/\/www.revolve.com\/r\/Search.jsp?search=draya&amp;d=Womens\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">REVOLVE<\/a> - showcasing the strength of the collaboration.<\/p>\n<p>The collaboration<strong> highlights how variety and staggered releases could be the future of fashion, with a variety of styles and sizing on offer<\/strong>, reaching a wider demographic than most high-street brands without compromising on design.<\/p>\n<p>Every month since October, Draya Michele x Superdown has released a curated collection relating to a relevant theme from the designer, with January being Michele's birthday month and February celebrating Valentine's Day. With a direct hand in every step of the design process, Michele evokes her creativity and models each garment herself before release to ensure every aspect is how it should be, from fabric to length and fit.<\/p>\n<p>March will see the final planned drop from the collaboration, a music festival-inspired collection, with nothing announced further at the current time.<\/p>\n\n<p>Speaking to TheIndustry.fashion, Draya Michele said: \"It was really important for me to carry my values into the Superdown collab. <strong>I\u2019m proud that we offer my favourite styles from the collection in extended sizes from XXS to XXL<\/strong>.\"<\/p>\n<p>The collection<strong>\u00a0<\/strong>is<strong>\u00a0<\/strong>made with nightlife in mind, meshing Michele's edgy style with the silhouettes Superdown is known for, creating a series of capsule collections that appeal to a variety of young women across the globe. <strong>Prices in the collection range from \u00a333 to \u00a388, with <a href=\"https:\/\/www.revolve.com\/r\/Search.jsp?search=draya&amp;d=Womens\">93 pieces available<\/a> currently<\/strong>.<\/p>\n<p>Founded in LA in 2003, REVOLVE stocks\u00a0<strong>500 premium and luxury fashion brands<\/strong> including A.P.C, Frame, Ganni and Needle &amp; Thread. The UK is already its third largest global market accounting for approximately <strong><a href=\"https:\/\/www.theindustry.fashion\/us-millennial-luxury-etailer-revolve-targets-the-uk-market\/\">35% of its European presence<\/a>. <\/strong>Draya Michele was named one of Superdown\u2019s first ambassadors when it launched from Revolve in April 2019, with this collaboration being the first by an influencer from the brand.<\/p>\n<p>TheIndustry.fashion recently released December's edition of THE INDEX, a brand &amp; retail tracker designed to give crucial un-biased insights into the psyche of today\u2019s consumer, allowing brands an invaluable resource to help shape and qualify their strategic efforts.<\/p>\n<p>THE INDEX revealed that <strong>as an online-only brand retailer REVOLVE is in the largest classification of online shopping preferences<\/strong>, totalling 41% of the total overall online market preference.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-136110 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/fashionretailonlineINDEX.jpg\" alt=\"The Index December Online Retail\" width=\"3213\" height=\"1324\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/THE_INDEX_REPORT_290x290mm-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD THE INDEX MEDIA PACK<\/a><\/strong><\/p>\n<p>Already a member?\u00a0<strong><a href=\"https:\/\/www.theindustry.fashion\/my-account\/?wcm_redirect_to=category&amp;wcm_redirect_id=6426\">log in<\/a><\/strong> to access THE INDEX. Not a member?\u00a0<strong><a href=\"https:\/\/www.theindustry.fashion\/join-us\/\">Join now<\/a><\/strong> and access THE INDEX.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":137235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,5,9762,6,10494],"tags":[17427,15887,9832,15132,19012,17950,10774,13128,15960],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Draya Michele x Superdown launches collection with extended sizing - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"American media personality, model and fashion designer, Draya Michele, has continued to drop new collections with Superdown for REVOLVE - showcasing the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/draya-michele-x-superdown-launches-collection-with-extended-sizing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Draya Michele x Superdown launches collection with extended sizing - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"American media personality, model and fashion designer, Draya Michele, has continued to drop new collections with Superdown for REVOLVE - showcasing the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/draya-michele-x-superdown-launches-collection-with-extended-sizing\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-18T13:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:04:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/dreyasuperdown-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/draya-michele-x-superdown-launches-collection-with-extended-sizing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/draya-michele-x-superdown-launches-collection-with-extended-sizing\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Draya Michele x Superdown launches collection with extended sizing\",\"datePublished\":\"2020-02-18T13:36:00+00:00\",\"dateModified\":\"2021-08-06T12:04:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/draya-michele-x-superdown-launches-collection-with-extended-sizing\/\"},\"wordCount\":485,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"America\",\"capsule\",\"Collaboration\",\"collection\",\"launch\",\"Petite\",\"Plus size\",\"REVOLVE\",\"UK\"],\"articleSection\":[\"Brands &amp; 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