{"id":165483,"date":"2021-07-27T08:48:15","date_gmt":"2021-07-27T08:48:15","guid":{"rendered":"https:\/\/www.theindustry.fashion\/in-the-style-doubles-revenue-as-it-returns-to-profit\/"},"modified":"2021-08-12T11:42:55","modified_gmt":"2021-08-12T11:42:55","slug":"in-the-style-doubles-revenue-as-it-returns-to-profit","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-the-style-doubles-revenue-as-it-returns-to-profit\/","title":{"rendered":"In The Style doubles revenue as it returns to profit"},"content":{"rendered":"
Digital womenswear brand In The Style has reported revenues of \u00a344.7 million for the 12 months to 31 March 2021, up from \u00a319.3 million in the year previous.<\/strong><\/p>\n Direct-to-consumer revenues increased 108% to \u00a336.4 million<\/strong>, whilst wholesale revenue increased 353% to \u00a38.3 million.<\/p>\n The etailer's adjusted EBITDA increased to \u00a33.8 million, ahead of expectations, having made a loss of \u00a31.1 million in FY20.<\/p>\n Adjusted Profit Before Tax also increased to \u00a32.5 million, against a loss of \u00a32.2 million last year.<\/strong><\/p>\n In The Style was listed on AIM on 15 March in a move which valued the business, founded in 2013 by entrepreneur Adam Frisby, at \u00a3105m<\/a>. Its model involves collaborations with well-known influencers who co-develop collections and take a commission on sales, thus spreading the risk and reward of the launches.<\/p>\n