{"id":165399,"date":"2021-07-15T16:06:09","date_gmt":"2021-07-15T16:06:09","guid":{"rendered":"https:\/\/www.theindustry.fashion\/marks-spencer-extends-goodmove-activewear-range-to-every-uk-store\/"},"modified":"2021-08-12T11:42:48","modified_gmt":"2021-08-12T11:42:48","slug":"marks-spencer-extends-goodmove-activewear-range-to-every-uk-store","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/marks-spencer-extends-goodmove-activewear-range-to-every-uk-store\/","title":{"rendered":"Marks &#038; Spencer extends Goodmove activewear range to every UK store"},"content":{"rendered":"<p>Marks &amp; Spencer has <strong>extended its Goodmove activewear to all of its UK stores<\/strong> as new research shows that 60% of customers plan to be more active over the summer.<\/p>\n<p><!--more--><\/p>\n<p>The popular workout line was launched at the beginning of 2020 and at the start of this year it was extended into men's and kids.\u00a0<strong>In 2020\/2021 M&amp;S has already sold 1.6m Goodmove items,<\/strong> with around 5,000 of the bestseller \u2013 the\u00a0<a href=\"https:\/\/www.marksandspencer.com\/go-move-full-length-leggings\/p\/clp60376157?extid=ps_ps-gpla_ggl_ww_ch__-_UK_-_-_encore&amp;gclid=Cj0KCQjw24qHBhCnARIsAPbdtlKSXI3gkq2UQjp3mAt312A5MSCgyuJBVPNMMk1qIlhd0NsIr9EJqnUaArloEALw_wcB&amp;gclsrc=aw.ds\">Go Move gym legging at \u00a325<\/a>\u00a0- now flying off the shelves every month (60,000 a year).<\/p>\n<p>In response to the strong demand, M&amp;S is doubling the buy of its printed leggings from this month making Goodmove <strong>available in all 254 M&amp;S stores for the first time.<\/strong> In addition it has expanded the\u00a0range into new product areas including yoga earlier this year and a much bigger focus on walking &amp; trekking, which will grow even further from Autumn 20\/21. This follows success in waterproof products throughout the rainy third lockdown.<\/p>\n<p>This summer the retailer will continue to<strong> drive awareness of the range with a marketing campaign<\/strong> that showcases the range\u2019s innovation-led products, highlighting their style, quality, value, reliability and sustainability.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/goodmove-ss21-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-175519\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/goodmove-ss21-1.jpeg\" alt=\"\" width=\"717\" height=\"958\" \/><\/a><\/p>\n<p>The campaign will run across all customer channels \u2013 from digital media to customer emails. With social an important channel for activewear inspiration, there will be a big focus on this aspect of the campaign. <strong>Athlete Revee Walcott-Nolan stars in the campaign.<\/strong><\/p>\n<p>New customer research shows that some <strong>60% of M&amp;S customers plan to be more active over the summer,<\/strong> having spent too much time sitting down during the pandemic.<\/p>\n<p>Jill Stanton, M&amp;S\u2019s Womenswear Director said:\u00a0\u201c<strong>The growth of Goodmove has been phenomenal.<\/strong> Driven by a fantastic team and tapping into how customers have been living &amp; working, it\u2019s really gone from strength to strength. This summer we\u2019re really focused on sharing with customers the great everyday style &amp; value the range offers. With the offer now available in every store, and the choice of free next day delivery or click &amp; collect, it\u2019s now even more convenient for customer to shop Goodmove.\"<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marks &amp; Spencer has extended its Goodmove activewear to all of its UK stores as new research shows that 60% of customers plan to be more active over the summer.<\/p>\n","protected":false},"author":11,"featured_media":144705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6,10494],"tags":[9951,9928,18832,12878,9908,3211],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marks &amp; 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