{"id":165363,"date":"2021-07-13T07:47:31","date_gmt":"2021-07-13T07:47:31","guid":{"rendered":"https:\/\/www.theindustry.fashion\/sunshine-and-sporting-events-boost-june-consumer-spending-but-pent-up-demand-eases\/"},"modified":"2021-08-12T11:42:46","modified_gmt":"2021-08-12T11:42:46","slug":"sunshine-and-sporting-events-boost-june-consumer-spending-but-pent-up-demand-eases","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sunshine-and-sporting-events-boost-june-consumer-spending-but-pent-up-demand-eases\/","title":{"rendered":"Sunshine and sporting events boost June consumer spending but \u201cpent-up demand\u201d eases"},"content":{"rendered":"
Consumer spending in June grew 11.1%<\/strong> compared to the same period in pre-pandemic 2019, as sunshine and sporting events, coupled with easing of restrictions, encouraged socialising and staycations, according to the latest data from Barclaycard.<\/p>\n <\/p>\n Face-to-face retail also saw positive growth in June of 9.7%,<\/strong> with uplifts across a range of categories including home improvements and DIY stores and sports and outdoor retailers, with increases of 21.6% and 14.2% respectively.<\/p>\n However, there were signs that pent-up demand following lockdown is easing off,<\/strong> as clothing and furniture stores recorded smaller increases, rising by 2.8% and 26.3% in June, compared to 8.5% and 55.7% in May 2021.<\/p>\n Spending on fuel, hotels, resorts and accommodation all grew<\/strong> for the first time since the pandemic began as holidaymakers booked and embarked on UK breaks, and as the nation enjoyed key sporting events, such as Euro 2020 (put back a year due to the pandemic), spending at pubs and bars rose 38.1% - the biggest increase since September 2020.<\/p>\n That trend looks likely to continue, as over two fifths (41%) of Brits say fixtures taking place over the next few weeks, including the Tokyo Olympics, will increase their spending as they socialise with friends and family and enjoy a summer of sporting entertainment.<\/strong><\/p>\n The data from Barclaycard, which sees nearly half of the nation\u2019s credit and debit card transactions, also reveals that spending on essential items grew 14.7% in June<\/strong> \u2013 the sharpest rise since before the start of the pandemic in March 2020. That was driven by strong uplifts in supermarket shopping (19%) and spending at specialist food and drink stores (76.4%) \u2013 including butchers, bakeries, and off-licenses \u2013 as the nation kicked off the summer with barbecues and picnics.<\/p>\n Almost two thirds (64%) of Brits feel the prices of everyday items are higher than they used to be \u2013 perhaps due to the recent rise in inflation or a shift in the perception of the cost of living<\/strong> as we transition back to some normality after months of restrictions.<\/p>\n Confidence in household finances and the UK economy has also held up at 70% and 36% respectively, as over half (55%) of those feeling optimistic about the economy cite the vaccine roll-out as the main reason for their positive outlook.<\/p>\n Raheel Ahmed, Head of Consumer Products at Barclaycard, said:\u00a0\u201cJune saw Brits flock back to pubs, bars and beer gardens<\/strong> to watch the football and tennis on the big screens, as the heatwave early in the month encouraged many of us to get out in the sunshine and socialise.<\/p>\n \u201cThe start of the Olympics and the expected easing of restrictions later this month should continue to lift spirits<\/strong> and provide more opportunities for get-togethers, whether that\u2019s a weekend break, a meal out or to celebrate sporting victories. It\u2019s great to see Brits making up for lost time over the past year.\u201d<\/p>\n The Barclaycard report combines hundreds of millions of customer transactions with consumer research to provide an in-depth view of UK spending.<\/p>\n