{"id":165233,"date":"2021-06-28T12:49:51","date_gmt":"2021-06-28T12:49:51","guid":{"rendered":"https:\/\/www.theindustry.fashion\/sports-direct-opens-new-retail-destination-in-leicester\/"},"modified":"2021-08-12T11:42:35","modified_gmt":"2021-08-12T11:42:35","slug":"sports-direct-opens-new-retail-destination-in-leicester","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sports-direct-opens-new-retail-destination-in-leicester\/","title":{"rendered":"Sports Direct opens new retail destination in Leicester"},"content":{"rendered":"

Sports Direct is continuing with its ongoing elevation strategy with the opening of a new\u00a035,000 sq ft retail destination in Fosse Park, Leicester.<\/strong><\/p>\n

<\/p>\n

The site features the brand's new retail design concept and incorporates a\u00a0Sports Direct, USC, Evans Cycles and GAME as well\u00a0as a Belong Gaming Arena.<\/strong><\/p>\n

Michael Murray, Group Head of Elevation at Sports Direct parent Frasers Group said: \u201cThis new store in Leicester,\u00a0demonstrates Frasers Group's confidence in our elevation strategy<\/strong> and commitment to opening new\u00a0stores in key destinations throughout the UK.<\/p>\n

\"We are the leading destination for sportswear and are\u00a0committed to meeting the demands of an ever more sophisticated consumer<\/strong> who is increasingly\u00a0looking for only the very best brands and an enhanced shopping experience on the high-street.\u201d<\/p>\n\n

Brands featured at Sports Direct include\u00a0Nike, Adidas, Under Armour,\u00a0Asics and Puma,<\/strong> across men's, women's and children's. USC offers a mix of\u00a0premium branded denim, urban fashion, accessories and footwear from brands, including\u00a0Champion, Levi\u2019s, Hilfiger Denim,\u00a0Lacoste and Calvin Klein.<\/p>\n

The opening of the Leicester store comes on the heels of the re-opening of Sports Direct's Oxford Street flagship, which has undergone a \u00a310m refit<\/a> and features a number of in-store innovations, including a customisation area, a FIFA Gaming area, an Infinity Mirror Cube and a 3D Motion Hologram greeting shoppers on arrival.<\/p>\n

Last week Murray told Property Week<\/em><\/a> that Sports Direct was looking to capitalise on the opportunities presented by the pandemic to open a number of new stores.<\/p>\n

\u201cThe beauty with Sports Direct is that we are in a very fortunate and agile position.<\/strong> We\u2019re looking at lots and lots of stores now.<\/p>\n

\u201cWe\u2019ve proven the concept works and we have confidence in our concept. Landlords want to work with us and we\u2019ve never been in a better place with our brands<\/strong>. It\u2019s now going to be about how many (stores) can we physically do a year? That\u2019s the big question.\u201d<\/p>\n

\"Newsletter<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sports Direct is continuing with its ongoing elevation strategy with the opening of a new\u00a035,000 sq ft retail destination in Fosse Park, Leicester.<\/p>\n","protected":false},"author":11,"featured_media":144422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[18665,15588,12120,13846,10836,9952,10837],"acf":[],"yoast_head":"\nSports Direct opens new retail destination in Leicester - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Sports Direct is continuing with its ongoing elevation strategy with the opening of a new\u00a035,000 sq ft retail destination in Fosse Park, Leicester.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/sports-direct-opens-new-retail-destination-in-leicester\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Direct opens new retail destination in Leicester - 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