{"id":165222,"date":"2021-06-25T15:29:04","date_gmt":"2021-06-25T15:29:04","guid":{"rendered":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/"},"modified":"2021-08-12T11:42:35","modified_gmt":"2021-08-12T11:42:35","slug":"mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/","title":{"rendered":"MR PORTER launches \"Small World\" to celebrate craftsmanship and sustainability"},"content":{"rendered":"<p>On Monday 28 June MR PORTER is <strong>launching \"Small World\" to celebrate craftsmanship, responsibly made products and local communities on a global scale,<\/strong> showcasing 33 considered brands, 16 of which are new to the online destination for men\u2019s style.<\/p>\n<p><!--more--><\/p>\n<p>The curated selection of global, independent and diverse brands have been<strong> selected for qualities such as provenance, skilled heritage, their support of regional artisans<\/strong> or the use of recycled and low impact materials.<\/p>\n<p>In this its 10<sup>th<\/sup> anniversary year, in addition to Small World, <strong>MR PORTER is introducing the \"Craftsmanship Code\",<\/strong> hailing small brands while driving its sustainability credentials. It marks MR PORTER\u2019s ongoing commitment to champion artisan product and skilled craft within its current and future buying strategy.<\/p>\n<p>There are <strong>338 products launching within Small World<\/strong> across ready-to-wear, footwear, accessories, luxury watches, grooming and homeware, and 184 are fully exclusive to the site. Collectively, Small World is bringing together communities from as far afield as Bali, Mexico, Tibet, Nigeria and Mali and those supporting local artisanal crafts in the US, UK, France, India, Portugal and Japan.<\/p>\n<p>New brands to MR PORTER for the \"Small World\" capsule include Portuguese Flannel, Blackhorse Lane Ateliers, Chamula, Double Eleven, Jungmaven, St\u00f2ffa and True Tribe.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/SMALL-WORLD-CAMPAIGN-PIC-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-174173\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/SMALL-WORLD-CAMPAIGN-PIC-2.jpg\" alt=\"Mr Porter\" width=\"1201\" height=\"800\" \/><\/a><\/p>\n<p>Highlights from the collections include Double Eleven\u2019s reversible camouflage print field jacket, which has been upcycled from a very rare 1956 Belgian military half tent that traditionally would have converted from a poncho to a whole shelter system for troops. There\u2019s also Portuguese Flannel\u2019s camp collar shirts, which are hand embroidered with different motifs by artisans in northern Portugal using exclusive fabrics.<\/p>\n<p>Sam Kershaw, Buying Director at MR PORTER, said: \u201cWe are delighted to launch Small World and champion its diverse range of brands, <strong>all of which have an incredible story to tell and a distinct craft sensibility<\/strong> to imbue within MR PORTER\u2019s greater offering.<\/p>\n<p>\u201cThe launch, along with the Craftsmanship Code, is very much in line with our 10th anniversary focuses of discovery, inclusivity, craftsmanship and community. We aimed to seek out and <strong>spotlight distinct product stories from some of our more established global brands<\/strong>, through to nurturing smaller artisanal partners that are creating world class product in time-honoured ways. As our customers remain curious and captivated by the narrative of a brand, and how its products are made, we\u2019re thrilled to be delivering 33 nuanced stories within Small World.\u201d<\/p>\n<p>MR PORTER will celebrate the launch with a global digital campaign from late June, along with <strong>dedicated editorial and social content across its global editorial platforms,<\/strong> including online magazine The Journal and its Instagram channel <a href=\"https:\/\/www.instagram.com\/mrporter\/\" target=\"_blank\" rel=\"noopener\">@mrporter<\/a>.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday 28 June MR PORTER is launching \"Small World\" to celebrate craftsmanship, responsibly made products and local communities on a global scale, showcasing 33 considered brands, 16 of which are new to the online destination for men\u2019s style.<\/p>\n","protected":false},"author":39,"featured_media":144400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[9900,11231,18004],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MR PORTER launches &quot;Small World&quot; to celebrate craftsmanship and sustainability - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"On Monday 28 June MR PORTER is launching &quot;Small World&quot; to celebrate craftsmanship, responsibly made products and local communities on a global scale, showcasing 33 considered brands, 16 of which are new to the online destination for men\u2019s style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MR PORTER launches &quot;Small World&quot; to celebrate craftsmanship and sustainability - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"On Monday 28 June MR PORTER is launching &quot;Small World&quot; to celebrate craftsmanship, responsibly made products and local communities on a global scale, showcasing 33 considered brands, 16 of which are new to the online destination for men\u2019s style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T15:29:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T11:42:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/SMALL-WORLD-CAMPAIGN-PIC-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"MR PORTER launches \\\"Small World\\\" to celebrate craftsmanship and sustainability\",\"datePublished\":\"2021-06-25T15:29:04+00:00\",\"dateModified\":\"2021-08-12T11:42:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/\"},\"wordCount\":440,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Mr Porter\",\"Mr Porter.com\",\"Sam Kershaw\"],\"articleSection\":{\"0\":\"Brands &amp; Designers\",\"1\":\"Fashion\",\"3\":\"News &amp; Insight\",\"4\":\"Retail &amp; Etail\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/\",\"url\":\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/\",\"name\":\"MR PORTER launches \\\"Small World\\\" to celebrate craftsmanship and sustainability - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2021-06-25T15:29:04+00:00\",\"dateModified\":\"2021-08-12T11:42:35+00:00\",\"description\":\"On Monday 28 June MR PORTER is launching \\\"Small World\\\" to celebrate craftsmanship, responsibly made products and local communities on a global scale, showcasing 33 considered brands, 16 of which are new to the online destination for men\u2019s style.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MR PORTER launches \\\"Small World\\\" to celebrate craftsmanship and sustainability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\",\"name\":\"Tom Bottomley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"caption\":\"Tom Bottomley\"},\"description\":\"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MR PORTER launches \"Small World\" to celebrate craftsmanship and sustainability - TheIndustry.fashion","description":"On Monday 28 June MR PORTER is launching \"Small World\" to celebrate craftsmanship, responsibly made products and local communities on a global scale, showcasing 33 considered brands, 16 of which are new to the online destination for men\u2019s style.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/","og_locale":"en_GB","og_type":"article","og_title":"MR PORTER launches \"Small World\" to celebrate craftsmanship and sustainability - TheIndustry.fashion","og_description":"On Monday 28 June MR PORTER is launching \"Small World\" to celebrate craftsmanship, responsibly made products and local communities on a global scale, showcasing 33 considered brands, 16 of which are new to the online destination for men\u2019s style.","og_url":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2021-06-25T15:29:04+00:00","article_modified_time":"2021-08-12T11:42:35+00:00","og_image":[{"width":1201,"height":800,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/SMALL-WORLD-CAMPAIGN-PIC-1.jpg","type":"image\/jpeg"}],"author":"Tom Bottomley","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Bottomley","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/"},"author":{"name":"Tom Bottomley","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8"},"headline":"MR PORTER launches \"Small World\" to celebrate craftsmanship and sustainability","datePublished":"2021-06-25T15:29:04+00:00","dateModified":"2021-08-12T11:42:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/"},"wordCount":440,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Mr Porter","Mr Porter.com","Sam Kershaw"],"articleSection":{"0":"Brands &amp; Designers","1":"Fashion","3":"News &amp; Insight","4":"Retail &amp; Etail"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/","url":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/","name":"MR PORTER launches \"Small World\" to celebrate craftsmanship and sustainability - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2021-06-25T15:29:04+00:00","dateModified":"2021-08-12T11:42:35+00:00","description":"On Monday 28 June MR PORTER is launching \"Small World\" to celebrate craftsmanship, responsibly made products and local communities on a global scale, showcasing 33 considered brands, 16 of which are new to the online destination for men\u2019s style.","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/mr-porter-launches-small-world-to-celebrate-craftsmanship-and-sustainability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"MR PORTER launches \"Small World\" to celebrate craftsmanship and sustainability"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8","name":"Tom Bottomley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","caption":"Tom Bottomley"},"description":"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion"}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/165222"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=165222"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/165222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/144400"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=165222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=165222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=165222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}