{"id":165205,"date":"2021-06-24T09:07:06","date_gmt":"2021-06-24T09:07:06","guid":{"rendered":"https:\/\/www.theindustry.fashion\/giles-deacon-creates-post-pandemic-workwear-in-collaboration-with-iwg\/"},"modified":"2021-08-12T11:42:33","modified_gmt":"2021-08-12T11:42:33","slug":"giles-deacon-creates-post-pandemic-workwear-in-collaboration-with-iwg","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/giles-deacon-creates-post-pandemic-workwear-in-collaboration-with-iwg\/","title":{"rendered":"Giles Deacon creates \u201cpost-pandemic workwear\u201d in collaboration with IWG"},"content":{"rendered":"
Iconic British fashion designer Giles Deacon has created a collection of clothing in collaboration with flexible work space operator IWG, re-imagining how people will dress for the office when working from home (WFH) comes to an end, or in the new \u201chybrid working world.\u201d<\/strong><\/p>\n <\/p>\n The \"IWG x Giles\" capsule collection includes three prototype looks (male, female and non-binary),<\/strong> and is informed by both Deacon\u2019s creative vision and an IWG nationwide office worker survey of how attitudes towards dressing for work have shifted since the pandemic.<\/p>\n Deacon said: \u201cThere has been a noticeable change in people\u2019s relationship with clothes over the pandemic, and as a result, what we wear to the office has changed forever. The IWG x Giles capsule collection has been designed with the hybrid worker in mind, combining a smart business look with comfort<\/strong>. Every colour and fabric have been selected to make the wearer feel happy, calm, confident and determined wherever they may work.\u201d<\/p>\n The looks combine fashionable style, flattering silhouettes and softer tailoring to ensure the wearer looks sharp but comfortable while at work.<\/p>\n Fatima Koning, Group Chief Sales Officer at IWG, added:\u00a0<\/em>\u201cGiles Deacon is a fashion icon and we are delighted to have partnered with him to create the IWG x Giles collection, bringing to life the latest post-pandemic workwear trends. The collection has been inspired by our experiences over the last year<\/strong> or so and the desire to look and feel fabulous, whilst not compromising on comfort.\u201d<\/p>\n All fabrics are organic with poplins, soft needlecord, compact wool and cotton jerseys<\/strong> at the collection core - a move away from more traditional fabrics commonly worn pre-lockdown, with the aim of guiding workers to make more considered choices for their work wardrobes by buying pieces that are sustainable and have longevity.<\/p>\n