{"id":165196,"date":"2021-06-23T16:56:26","date_gmt":"2021-06-23T16:56:26","guid":{"rendered":"https:\/\/www.theindustry.fashion\/lyle-scott-to-open-first-store-in-london-at-london-designer-outlet\/"},"modified":"2021-08-12T11:42:32","modified_gmt":"2021-08-12T11:42:32","slug":"lyle-scott-to-open-first-store-in-london-at-london-designer-outlet","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lyle-scott-to-open-first-store-in-london-at-london-designer-outlet\/","title":{"rendered":"Lyle & Scott to open first store in London at London Designer Outlet"},"content":{"rendered":"
British Menswear brand Lyle & Scott has signed a lease on store at London Designer Outlet, marking its debut in the London area<\/strong> and joining the likes of premium and lifestyle fashion brands such as Police, Guess & Kurt Geiger.<\/p>\n The heritage label will occupy more than 800 sq ft<\/strong> and will be the brand\u2019s only outlet store to open in 2021 in the UK.<\/p>\n Lyle & Scott, which was founded nearly 150 years ago, originally specialised in designing and retailing Scottish knitwear.<\/p>\n Philip Oldham, Chief Executive Officer of Lyle & Scott, said: \u201cMany of our loyal customers have favourite items of our clothing linked to treasured memories. Opening at London Designer Outlet, itself a destination that is about the sensory experience of retail, gives us an incredibly exciting opportunity to meet more of our customers and create more memories.<\/p>\n \u201cWe\u2019re greatly looking forward to opening our new store, welcoming guests so they can experience the Lyle & Scott brand for the first time in the capital<\/strong> in a safe, enjoyable environment.\u201d<\/p>\n London Designer Outlet, which is set among the wide boulevards of Wembley Park, welcomed a series of new retailers over the course of 2020 despite the pandemic. This included Police in its first store in the capital and British handbag retailer Radley.<\/p>\n Christine Grace, Leasing Director at Realm, who manage London Designer Outlet, added: \u201cLondon Designer Outlet has maintained impressive momentum throughout the pandemic, signing leases with and opening the doors to new brands that guests will love.<\/strong> It\u2019s a reflection of the urban outlet centre\u2019s open air design, premium fashion and retail, vibrant F&B and excellent guest service that every time we have reopened post-lockdowns, people have flocked back to London Designer Outlet once again.\u201d<\/p>\n