{"id":165195,"date":"2021-06-23T16:45:40","date_gmt":"2021-06-23T16:45:40","guid":{"rendered":"https:\/\/www.theindustry.fashion\/poundland-converts-two-locations-to-pepco-stores-in-birmingham-and-coventry\/"},"modified":"2021-08-12T11:42:32","modified_gmt":"2021-08-12T11:42:32","slug":"poundland-converts-two-locations-to-pepco-stores-in-birmingham-and-coventry","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/poundland-converts-two-locations-to-pepco-stores-in-birmingham-and-coventry\/","title":{"rendered":"Poundland converts two locations to PEP&CO stores in Birmingham and Coventry"},"content":{"rendered":"
Poundland is to reopen two hibernating stores in Birmingham and Coventry as standalone PEP&CO stores to showcase the full range of clothing and homeware.<\/strong><\/p>\n The stores are being prepared for a return on Friday 25 June, after they were placed in temporary hibernation last year.<\/p>\n They will sell the full range of PEP&CO clothing and PEP&CO Home, as well as a wide range of health and beauty and baby items, plus soft drinks, snacks and confectionery.<\/p>\n Poundland Commercial Director, Tim Bettley, said: \u201cOur customers love our clothing as it offers a perfect mix of everyday essentials and seasonal fashions for all the family. Whether it\u2019s a summer dress for mum, a new pair of shorts for dad or our amazing summer sets for the kids, there\u2019s something for everyone at our amazing value.\u201d<\/p>\n Following its launch last summer, the latest PEP&CO Home range includes the latest throws, cushions, photo frames and decorative pieces from its Spring\/Summer 2021 collections.<\/p>\n Poundland Retail and Transformation director, Austin Cooke, added: \u201cOur customers in Birmingham and Coventry will get the best of both worlds<\/strong> \u2013 they can pick up PEP&CO items in their Poundland or browse the full range round the corner in the new PEP&CO stores.<\/p>\n \u201cOver the last few years we\u2019ve been working hard on opening PEP&CO shop-in-shops inside Poundland, but in this case it made sense to use the locations as standalone PEP&CO stores.<\/strong> As a company with our roots in the West Midlands, it\u2019s great that we\u2019re still innovating and bringing new experiences to shoppers in the region. PEP&CO started with a single store in 2015 and while there are still a small number of standalone PEP&CO stores, its remarkable growth as one of the UK\u2019s most popular clothing brands has been driven by the opening of PEP&CO shop-in-shops inside Poundland stores.<\/p>\n In April 2021, the 350th PEP&CO shop-in-shop opened in Oxfordshire<\/a>.<\/p>\n
\n\u201cWe couldn\u2019t be opening at a better time for Coventry, as residents and visitors enjoy the fantastic events to mark its year as the City of Culture 2021.\u201d<\/p>\n