{"id":165163,"date":"2021-06-21T08:35:40","date_gmt":"2021-06-21T08:35:40","guid":{"rendered":"https:\/\/www.theindustry.fashion\/andy-murray-to-wear-amc-merino-wool-kit-at-wimbledon-following-5-piece-retail-collection-launch\/"},"modified":"2021-08-12T11:42:30","modified_gmt":"2021-08-12T11:42:30","slug":"andy-murray-to-wear-amc-merino-wool-kit-at-wimbledon-following-5-piece-retail-collection-launch","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/andy-murray-to-wear-amc-merino-wool-kit-at-wimbledon-following-5-piece-retail-collection-launch\/","title":{"rendered":"Andy Murray to wear AMC Merino wool kit at Wimbledon following 5-piece retail collection launch"},"content":{"rendered":"<p>Scottish tennis great Andy Murray is to compete at Wimbledon in an innovative first-of-its-kind Merino wool-based kit by<strong> AMC, the premium tennis clothing label by Castore which he jointly owns,<\/strong> in collaboration with The Woolmark Company.<\/p>\n<p><!--more--><\/p>\n<p>Murray has helped to create each piece, <strong>working closely with AMC\u2019s designers and The Woolmark Company,<\/strong> and he will wear the garments during his training for Wimbledon and for all of his matches during the tournament, which starts on 28 June, 2021.<\/p>\n<div id=\"attachment_173642\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/AMC-X-WOOLMARK-FOR-RETAIL-2.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-173642\" class=\"size-full wp-image-173642\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/AMC-X-WOOLMARK-FOR-RETAIL-2.jpeg\" alt=\"Castore AMC\" width=\"600\" height=\"900\" \/><\/a><p id=\"caption-attachment-173642\" class=\"wp-caption-text\">AMC retail collection<\/p><\/div>\n<p>However, ahead of that,<strong> today sees the global launch of a five-piece Merino wool retail collection<\/strong> to get fans fired up, including a short-sleeved top, a hoody and a quarter zip-neck warm-up top. All pieces are dual-branded AMC and Woolmark.<\/p>\n<p>The unique wool blend tennis apparel collection has been <strong>engineered with Merino wool using cutting-edge technology to enhance athletic performance,<\/strong> and the kit leans on wool's natural performance attributes - from breathability to thermoregulation.<\/p>\n<div id=\"attachment_173643\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/AMC-X-WOOLMARK-FOR-RETAIL-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-173643\" class=\"size-full wp-image-173643\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/AMC-X-WOOLMARK-FOR-RETAIL-3.jpeg\" alt=\"\" width=\"600\" height=\"840\" \/><\/a><p id=\"caption-attachment-173643\" class=\"wp-caption-text\">AMC retail collection<\/p><\/div>\n<p>As well as being gentler on the planet due it being a <strong>100% natural, renewable and biodegradable fibre,<\/strong> a key focus for Murray was creating a more natural playing kit.<\/p>\n<p>Murray said: \u201cI\u2019ve been testing the kit for a few months now and I\u2019m really happy with how it feels and performs.<strong> I\u2019ve worked closely with the designers on every piece and given regular feedback,<\/strong> as the technical performance is vital. It\u2019s also very important the kit is sustainable and I like the fact it looks and feels a bit different.\u201d<\/p>\n<p>Stuart McCullough, The Woolmark Company\u2019s Managing Director, added: \u201cThe launch of this innovative kit <strong>elevates Merino wool to an entirely new level of performance<\/strong> on a global stage and demonstrates that Merino wool garments are both stylish and capable of use in an elite sporting environment.\u201d<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scottish tennis great Andy Murray is to compete at Wimbledon in an innovative first-of-its-kind Merino wool-based kit by AMC, the premium tennis clothing label by Castore which he jointly owns, in collaboration with The Woolmark Company.<\/p>\n","protected":false},"author":39,"featured_media":144295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[18576,14125,12296,9952,16290,10512,10717,9759],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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