{"id":165145,"date":"2021-06-17T09:05:11","date_gmt":"2021-06-17T09:05:11","guid":{"rendered":"https:\/\/www.theindustry.fashion\/unilever-commits-to-marketing-overhaul-as-it-seeks-to-end-stereotyping-in-brand-ads\/"},"modified":"2021-08-12T11:42:28","modified_gmt":"2021-08-12T11:42:28","slug":"unilever-commits-to-marketing-overhaul-as-it-seeks-to-end-stereotyping-in-brand-ads","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/unilever-commits-to-marketing-overhaul-as-it-seeks-to-end-stereotyping-in-brand-ads\/","title":{"rendered":"Unilever commits to marketing overhaul as it seeks to end stereotyping in brand ads"},"content":{"rendered":"
Dove manufacturer Unilever has pledged to overhaul its entire marketing process in a bid to create more diverse and inclusive thinking across all of its brands - from new product development right through to advertising production.<\/p>\n
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The \u2018Act 2 Unstereotype\u2019 pledge includes a number of key actions that Unilever will implement now, including a commitment to work with more diverse groups on screen and behind the camera.<\/strong><\/p>\n