{"id":165066,"date":"2021-06-09T08:13:31","date_gmt":"2021-06-09T08:13:31","guid":{"rendered":"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/"},"modified":"2021-08-06T12:11:46","modified_gmt":"2021-08-06T12:11:46","slug":"just-around-the-corner-upsizes-venue-amid-growing-brand-list","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/","title":{"rendered":"Just Around the Corner upsizes venue amid growing brand list"},"content":{"rendered":"<p>Menswear appointment only \u2018order writing event\u2019 Just Around the Corner (JATC) has announced it is moving to a larger location - at The Boiler House in east London\u2019s Brick Lane - for its <strong>first physical event in 18 months between 19-21 July, 2021,<\/strong> due to \u201cunprecedented demand.\u201d<\/p>\n<p><!--more--><\/p>\n<p>The <strong>new 14,000 sq ft location<\/strong> is upsizing from the usual 4,000 sq ft JATC venue at Just Consultancies HQ at the Rag Factory, 16-18 Heneage Street, also in east London, which has been the show\u2019s location since the first one in July 2018 which featured 10 brands.<\/p>\n<p>This summer\u2019s edition will feature collections from an estimated 40 brands, including first time exhibitors at JATC,<strong> Farah, Luke 1977 and Alpha Industries.<\/strong> Although it is an appointment only event, visitors are also welcome to peruse other collections while they are there, but the emphasis is very much on writing orders as opposed to the more laid-back traditional trade show format.<\/p>\n<p>According to Juls Dawson, Managing Director and owner of sales agency Just Consultancies and JATC, who will be showing brands including Fila, Kickers apparel, Russell Athletic, the number of brands showing is looking likely to double from the 20 which showed at the last pre-pandemic event in January, 2020.<\/p>\n<p>There are<strong> 30 brands confirmed so far for July,<\/strong> and others waiting in the wings. The \u201cunprecedented demand\u201d is partially due to there being no other mainstream menswear events taking place this July in London, although there will be the more premium Welcome Edition, taking place between 19-23 July at 1 Bath Street, also in east London.<\/p>\n<p>Dawson said: \u201cBoth brands and buyers are eager to interface after such a long time of separation. So, after an 18-month hiatus, Just Around the Corner is back! We\u2019ve had over a year of virtual relationships and there has been an incredible reaction from the menswear trade at the prospect of an event involving physical interaction with people and actual product. <strong>The stage is set for a great order writing event.<\/strong><\/p>\n<p>\u201cWith very little option for other shows - both in the UK and abroad this summer - the appetite is there, and Just Around the Corner will become <em>the<\/em> destination this July to reconnect. Most importantly, the principle of our event is to write orders, as its origins stem from our showroom, with <strong>over 200 buyers across the threshold at the last edition.<\/strong>\u201d<\/p>\n<p>Other brands to have confirmed to show at JATC this July include Artsac, <strong>Belvotti Milano, Blundstone, Consigned, Caterpillar, Cruyff, G-Star, Nautica, Osprey London, Weekend Offender, Guess, Lambretta, Mantidy, O\u2019Neill, Religion, BALR, Unfair Athletic and Original Penguin.<\/strong><\/p>\n<p>Ben Dyl, Sales Manager at Extras Group, showing both Artsac and Consigned, commented: \u201cJust Around the Corner is a great event in an intimate setting, and a fantastic opportunity to be aligned next to some amazing brands. The event is certainly quality over quantity which will <strong>always attract the right kind of buyers,<\/strong> and we\u2019re excited to be part of the show.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menswear appointment only \u2018order writing event\u2019 Just Around the Corner (JATC) has announced it is moving to a larger location - at The Boiler House in east London\u2019s Brick Lane - for its first physical event in 18 months between 19-21 July, 2021, due to \u201cunprecedented demand.\u201d<\/p>\n","protected":false},"author":39,"featured_media":144116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,5,6,13678],"tags":[18464,18463,18467,9861,18468,18469,9986,18466],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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at The Boiler House in east London\u2019s Brick Lane - for its first physical event in 18 months between 19-21 July, 2021, due to \u201cunprecedented demand.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T08:13:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Boiler-House-Outside.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"Just Around the Corner upsizes venue amid growing brand list\",\"datePublished\":\"2021-06-09T08:13:31+00:00\",\"dateModified\":\"2021-08-06T12:11:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Jules Dawson\",\"Just Around the Corner\",\"Kickers apparel\",\"menswear\",\"Russell Athletic\",\"the\",\"Trade Shows\",\"who will be showing brands including Fila\"],\"articleSection\":{\"0\":\"Brands &amp; Designers\",\"1\":\"Fashion\",\"2\":\"Features\",\"4\":\"News &amp; Insight\",\"5\":\"Trade Shows &amp; Catwalks\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/\",\"url\":\"https:\/\/www.theindustry.fashion\/just-around-the-corner-upsizes-venue-amid-growing-brand-list\/\",\"name\":\"Just Around the Corner upsizes venue amid growing brand list - 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