{"id":165054,"date":"2021-06-07T17:26:27","date_gmt":"2021-06-07T17:26:27","guid":{"rendered":"https:\/\/www.theindustry.fashion\/because-london-launches-retail-feature-with-3d-imaging-and-shoppable-hotspots\/"},"modified":"2021-08-06T12:11:44","modified_gmt":"2021-08-06T12:11:44","slug":"because-london-launches-retail-feature-with-3d-imaging-and-shoppable-hotspots","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/because-london-launches-retail-feature-with-3d-imaging-and-shoppable-hotspots\/","title":{"rendered":"Because London launches retail feature with 3D imaging and \"shoppable hotspots\""},"content":{"rendered":"
Because London, the online fashion, beauty and lifestyle magazine, has launched a\u00a0new retail feature using 3D image technology to allow viewers to walk through stores digitally.<\/strong><\/p>\n <\/p>\n The feature forms part of the publication's Store Stories<\/em> editorial pillar and was conceived to champion the bricks and mortar stores of London<\/strong>, with The New Craftsman in Mayfair being the first store featured.<\/p>\n Viewers can travel around the entire shop floor and interact with hotspots of product information,<\/strong> which could be a video from the shop founder explaining the concept behind the boutique, or shoppable links to featured products.<\/p>\n Models can be captured throughout the store, either wearing store stock or interacting with objects. These can be hyperlinked to the store\u2019s own e-commerce<\/strong>, and can be layered with quotes from buyers or creative directors about the product's provenance and craft.<\/p>\n The feature is designed to be entirely shoppable, where highlighted, and to celebrate retail excellence in a shareable and entirely realistic way<\/strong> for readers near and far.<\/p>\n \"These 3D virtual (and shoppable) tours are a new way to bring a global audience direct to our favourite, local shops,\" Because London said.<\/p>\n The New Craftsman was founded by Catherine Lock who toured the British Isles to track down artisans whose work is showcased in her store at 34 N Row. Read more and take a tour at Because London here<\/a>.<\/p>\n