{"id":165041,"date":"2021-06-04T13:35:12","date_gmt":"2021-06-04T13:35:12","guid":{"rendered":"https:\/\/www.theindustry.fashion\/online-charity-clothing-marketplace-thrift-reaches-one-million-pounds-for-charity\/"},"modified":"2021-08-06T12:11:43","modified_gmt":"2021-08-06T12:11:43","slug":"online-charity-clothing-marketplace-thrift-reaches-one-million-pounds-for-charity","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/online-charity-clothing-marketplace-thrift-reaches-one-million-pounds-for-charity\/","title":{"rendered":"Online charity clothing marketplace Thrift+ reaches one million pounds for charity"},"content":{"rendered":"
Sustainable second-hand online charity clothing marketplace Thrift+<\/a> has announced it has reached the milestone of one million pounds raised for charity, only four years after launch.<\/strong><\/p>\n Founder Joe Metcalfe had the vision to provide a completely hassle-free and transparent marketplace to resell second-hand clothing and power the circular fashion economy.<\/p>\n As a leading second-hand retailer with a website and app, Thrift+ makes it easier for consumers to re-sell clothing items than discard. The business processes over 30,000 items of clothing every month and has up to 100,000 items available on their website at any given time.<\/strong><\/p>\n The business grew 8 times over in 2020 compared to 2019<\/strong>, with a sharp increase in sales from April 2020 when lockdown catalysed wardrobe clearouts and an increase in community spirit.<\/p>\n Sellers simply need to order a bioplastic, reusable ThriftBag, fill it up, and return it for free. A team of experts will then sift through and photograph clothing before each item is priced and listed.<\/p>\n With a list of 12,000 charities, sellers can choose who gets a donation when the items sell. As an item sells, the seller donates 50% of their profit<\/strong>, with the option to donate the remaining 50% to their selected charity or convert it into spendable credits on Thrift+.<\/p>\n Thrift+ has supported a diverse range of purposeful organisations with differing missions, including Give Well, Cancer Research UK, British Heart Foundation, Terrence Higgins Trust, Refuge, WWF, and Alzheimer's Society.<\/p>\n Thrift+ also partners directly with brands including French Connection<\/a>, FARFETCH<\/a>, and Hush<\/a>, to implement a customer takeback scheme.<\/p>\n