{"id":164932,"date":"2021-05-21T13:10:08","date_gmt":"2021-05-21T13:10:08","guid":{"rendered":"https:\/\/www.theindustry.fashion\/foot-locker-opens-barcelona-store-with-focus-on-sustainability-and-technology\/"},"modified":"2021-08-06T12:11:32","modified_gmt":"2021-08-06T12:11:32","slug":"foot-locker-opens-barcelona-store-with-focus-on-sustainability-and-technology","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/foot-locker-opens-barcelona-store-with-focus-on-sustainability-and-technology\/","title":{"rendered":"Foot Locker opens Barcelona store with focus on sustainability and technology"},"content":{"rendered":"

US footwear and sportswear retailer Foot Locker<\/a> has opened a new 5,920 sq ft store in Barcelona with a focus on sustainability and innovative technology<\/strong>, which \u201csets a precedent\u201d for future stores in Europe.<\/p>\n

The \u201celevated retail experience\u201d is located at in Plaza de Catalunya with the aim to provide customers with technology-driven experiences, including the \u2018Test Your Knowledge Ultimate Sneaker Quiz\u2019.<\/p>\n

The new \u201ccommunity based\u201d store utilises recycled materials, including mannequins created from reused sneakers.<\/strong><\/p>\n

Additionally, Foot Locker has partnered with several local artists from Barcelona including street artist and designer \u2018Dirty\u2019, who has created an in-store mural inspired by the city itself.<\/strong><\/p>\n\n

The store also features a new and improved \u2018House of Hoops\u2019 \u2013 a boutique area in partnership with Nike which has exclusive NBA licensed items<\/strong>. It is part of the Foot Locker \u2018Raise The Game\u2019 initiative, which is about supporting local basketball networks in Europe that help drives positive change within the community.<\/p>\n

Susie Kuhn, SVP and General Manager at Foot Locker in Europe, commented: \u201cThis new store in Barcelona sets a precedent for us in Europe with its innovative technology for an improved customer experience, and design elements from local artists that showcase the diversity of the city and its vibrant youth culture.<\/p>\n

\u201cIt also builds a deeper connection with our local community, providing them with a space that goes beyond the traditional retail space and makes visitors, locals and basketball fans active participants.\u201d<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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