{"id":164773,"date":"2021-05-04T18:15:44","date_gmt":"2021-05-04T18:15:44","guid":{"rendered":"https:\/\/www.theindustry.fashion\/lestrange-opens-permanent-store-in-seven-dials\/"},"modified":"2021-08-06T12:11:15","modified_gmt":"2021-08-06T12:11:15","slug":"lestrange-opens-permanent-store-in-seven-dials","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lestrange-opens-permanent-store-in-seven-dials\/","title":{"rendered":"L'Estrange opens permanent store in Seven Dials"},"content":{"rendered":"<p>Menswear brand L'Estrange has <strong>opened a permanent store in London's Seven Dials<\/strong> having traded from the area in a pop-up since November 2018.<\/p>\n<p><!--more--><\/p>\n<p>The new 1,000 sq ft, responsibly designed store is located at\u00a019 Earlham Street and <strong>reflects the brand's\u00a0focus on a \"more intelligent wardrobe\",<\/strong> formulated with renewable, organic and recycled fabrics.<\/p>\n<p>Designed in London and made in European factories, the\u00a0brand aims to simplify the male wardrobe by providing a <strong>modular clothing system that comprises comfortable, seasonless and versatile pieces,<\/strong> all of which have less impact on the planet.<\/p>\n<p>The new Seven Dials location serves as the flagship for L\u2019Estrange, complementing the retailer\u2019s neighbourhood store in Notting Hill. As part of the experience emphasis for consumers,<strong> personal appointments are available at the Earlham Street store<\/strong> which allow customers to learn about L\u2019Estrange\u2019s signature range and receive tailored advice on the best ways to create seasonless looks.<\/p>\n\n<p>Tom Horne, Co-founder and Director of L\u2019Estrange said: \u201cSeven Dials has historically played a pivotal role in the growth of our business, so it is a pleasure to launch a permanent site here following our successful pop-up showing on Neal Street. Although it has been a challenging year for retail, <strong>the pandemic has accelerated the drive towards more thoughtful consumption, which is a core element of our label.<\/strong> We are be working with a retail destination that both supports our values as a retailer, and places us amongst so many like-minded brands.\u201d<\/p>\n<p>Commenting on the signing, Samantha Bain-Mollison, Retail Director at Shaftesbury, said: \u201cAfter working closely with L\u2019Estrange for several years in a supportive and flexible pop-up capacity, it is fantastic to continue our relationship with the brand and see its flagship store permanently housed within the Seven Dials community.<\/p>\n<p>\"L\u2019Estrange\u2019s <strong>forward-thinking values and practices, particularly around sustainability and the circular economy,<\/strong> seamlessly align with ours as a destination. Sitting comfortably alongside an enclave of well-established names such as Carhartt, RAINS and Farah, all on Earlham Street, the addition of L\u2019Estrange bolters our position as a leading menswear provider and puts Seven Dials at the forefront of trend-led retail, especially as the industry starts to recover post-lockdown.\u201d<\/p>\n<p>\u201cThis particular deal is a <strong>great milestone for us as we continue to diversify the destination,<\/strong> and demonstrates Seven Dials\u2019 ability to evolve and nurture emerging brands from pop-up sites to long-term bricks and mortar homes.\u201d<\/p>\n<p>L\u2019Estrange joins a number of recent international retail entrants to Seven Dials including Nudie Jeans, RAINS, and Kompanero, many of which selected the destination for flagship and key concept sites.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menswear brand L'Estrange has opened a permanent store in London's Seven Dials having traded from the area in a pop-up since November 2018.<\/p>\n","protected":false},"author":11,"featured_media":143587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494,12969],"tags":[13320,9861,14932,13383,12857,4039,18105],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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