{"id":164677,"date":"2021-04-22T16:07:57","date_gmt":"2021-04-22T16:07:57","guid":{"rendered":"https:\/\/www.theindustry.fashion\/naked-wolfe-opens-branded-shop-within-selfridges-oxford-street\/"},"modified":"2021-08-06T12:11:06","modified_gmt":"2021-08-06T12:11:06","slug":"naked-wolfe-opens-branded-shop-within-selfridges-oxford-street","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/naked-wolfe-opens-branded-shop-within-selfridges-oxford-street\/","title":{"rendered":"Naked Wolfe opens branded shop within Selfridges Oxford Street"},"content":{"rendered":"
Naked Wolfe, the luxury retro-inspired sneaker and footwear brand founded by the Mance siblings, has opened a branded shop in Selfridges Oxford Street.<\/p>\n
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The move marks the first bricks & mortar presence for the direct-to-consumer brand<\/strong>, which was founded in 2017 by four siblings from a family steeped in the footwear industry.<\/p>\n Luke (29), Bronte (27), Cody (26) and Cooper (24) Mance hail from Melbourne, Australia and moved to Hong Kong in 2016 to set up the Golden Wolfe wholesale footwear business. <\/strong><\/p>\n Soon after they relocated to London to establish their own brand and gained a celebrity following with\u00a0<\/strong>Gigi Hadid, Bella Hadid, Ariana Grande and Vanessa Hudgens<\/strong> all having been seen in the 90s-influenced chunky footwear.\u00a0<\/span><\/p>\n <\/a><\/p>\n Originally the brand was sold exclusively DTC but in recent months has expanded into wholesale and in the UK is now available across the Flannels chain and in Selfridges<\/strong>, as well as via its own website<\/a>.<\/p>\n The Selfridges branded shop will be in place until the end of the year with an installation that is as eye-catching as the its footwear. The next step for Naked Wolfe is a move into clothing and accessories, which is expected later this year.<\/p>\n Naked Wolfe is positioned in the accessible luxury space with entry level prices starting at around \u00a3160 moving up to \u00a3340 for an over-the-knee boot.<\/strong><\/p>\n The Selfridges branded store is located on the second floor in gallery 3 of the luxury women's shoes department.<\/p>\n