{"id":164608,"date":"2021-04-14T19:08:01","date_gmt":"2021-04-14T19:08:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/acai-outdoorwear-moves-to-new-hq-and-opens-london-showroom\/"},"modified":"2021-08-06T12:10:59","modified_gmt":"2021-08-06T12:10:59","slug":"acai-outdoorwear-moves-to-new-hq-and-opens-london-showroom","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/acai-outdoorwear-moves-to-new-hq-and-opens-london-showroom\/","title":{"rendered":"ACAI Outdoorwear moves to new HQ and opens London showroom"},"content":{"rendered":"

ACAI Outdoorwear, the premium women's outdoor brand,\u00a0has relocated to new headquarters in North Wales and opened a London showroom<\/strong> as it accelerates its ambitious plans for expansion.<\/p>\n

<\/p>\n

The new 7,000 sq ft purpose-built premises see operations split over two floors with an open plan environment accommodating the business\u2019s design, marketing and customer relations teams on the first floor,<\/strong> and a reception area, presentation space, and kitchen facilities on the ground.<\/p>\n

\"\"<\/a><\/p>\n

A new central London showroom has launched this week, providing an enhanced media service including one-to-one brand appointments and a same day sample facility.<\/p>\n

The showroom will be managed by Gautier Communications, located at Rankin Studios, 110-114 Grafton Road, London, in collaboration with ACAI Outdoorwear\u2019s retained PR consultancy, The Strong Agency.<\/p>\n

The move comes as the brand enjoys continued rapid growth, with sales of the its signature Skinny Outdoor Trousers soaring by over 3,000% in Q4 and contributing to a 154% increase in annual revenue<\/strong> (February 2020 \u2013 2021).<\/p>\n

ACAI Outdoorwear was founded in 2016 by Kasia Bromley and husband and business partner Joe.<\/strong>\u00a0Over the last five years ACAI Outdoorwear has shaken up the women\u2019s outdoorwear market with its Skinny Outdoor Trousers, which mimic a skinny jean but have all the performance benefits of an outdoor garment.<\/p>\n

\"\"<\/a>

Kasia and Joe Bromley<\/p><\/div>\n

The growing collection now includes a wide range of variations on the signature trouser, alongside base layers, upper body wear and accessories<\/strong> with further products promised this year.<\/p>\n

Co-Founder and Managing Director of ACAI Outdoorwear, Joe Bromley, said: \u201c2020 has been an exceptional year for the business, with record sales and customer growth. As we further accelerate our ambitious expansion plans in line with demand,<\/strong> we\u2019re pleased to move into these new modern facilities. They position us well for continued future growth.\u201d<\/p>\n

Co-Founder and Creative Director Kasia Bromley added: \u201cThis is an exciting time for the brand. As we look to further push the boundaries of women\u2019s outdoorwear<\/strong> with our expanding collection of stylish, innovative and high-performance clothing the time was right for us to secure a presence in London.<\/p>\n

\u201cThe showroom provides a fantastic opportunity for media to view the collection in the fabric and experience the performance benefits first-hand.\u201d<\/p>\n

\"Newsletter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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