{"id":164606,"date":"2021-04-14T17:27:01","date_gmt":"2021-04-14T17:27:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/moss-bros-and-lk-bennett-to-launch-subscription-rental-services-in-the-uk\/"},"modified":"2021-08-06T12:10:59","modified_gmt":"2021-08-06T12:10:59","slug":"moss-bros-and-lk-bennett-to-launch-subscription-rental-services-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/moss-bros-and-lk-bennett-to-launch-subscription-rental-services-in-the-uk\/","title":{"rendered":"Moss Bros and LK Bennett to launch subscription rental services in the UK"},"content":{"rendered":"<p>Leading B2B rental technology platform CaaStle, which powers clothing rental services in the US for major retailers including Banana Republic, Scotch &amp; Soda, Express and Vince, is <strong>bringing its subscription clothing rental platform to the UK with Moss Bros and LK Bennett.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>CaaStle will be launching Moss Box, <strong>the first UK unlimited rental service for men,<\/strong> in partnership with Moss Bros, on 20 April 2021. LK Bennett\u2019s unlimited rental service will launch in late summer, 2021.<\/p>\n<p>CaaStle\u2019s B2B technology platform<strong> enables retailers and fashion brands to provide \"Clothing as a Service\"<\/strong> (CaaS), a subscription-based unlimited rental model with an option to buy, as a complement to their existing retail and ecommerce business.<\/p>\n<p>Moss Bros CEO, Brian Brick, said: \u201cWe launched our hire service in 1897 and we\u2019ve outfitted people for the biggest moments in their lives ever since. With such a long heritage, we\u2019re well known for our formalwear, but over the last several seasons <strong>we\u2019ve evolved with shifts in mindsets and shopping patterns to suit the more casual way men dress now.<\/strong><\/p>\n<p>\u201cWe\u2019re excited to partner with CaaStle to <strong>offer our diversified product line-up on a new channel in the UK menswear market with Moss Box.<\/strong> The subscription model will drive awareness of the Moss Bros brand, engaging our current customers as well as reaching new ones by offering them to try our product before buying.\u201d<\/p>\n<p>CaaStle pioneered the\u00a0men\u2019s rental market in the US in 2019, through its partnership with Scotch &amp; Soda for the launch of<a href=\"https:\/\/www.scotchselect.com\/\">\u00a0Scotch Select<\/a>,\u00a0and most recently with Express for its<a href=\"https:\/\/men.expstyletrial.com\/\">\u00a0Men\u2019s Style Trial<\/a>\u00a0service.<\/p>\n<p><strong>Moss Box will offer customers unlimited access to rent styles from their favourite menswear brands,<\/strong> including Moss Bros, Hugo by Hugo Boss and Ted Baker. For a flat monthly fee of \u00a365, members can create the ultimate waste-free wardrobe selecting two styles to rent with unlimited exchanges, and the option to keep and purchase any items at a discount.<\/p>\n<p>The service<strong> includes the ability to swap one or two items when ready,<\/strong> and as many times as a customer wants, with free unlimited shipping and returns, and complimentary eco-friendly laundering services.<\/p>\n<p>Darren Topp, CEO at LK Bennett Fashion Ltd., commented: \u201cWe\u2019re thrilled to partner with CaaStle to bring a new way of shopping to customers. <strong>We believe this new rental offering will attract a new customer base to LKB,<\/strong> as it will satisfy those seeking a more sustainable way of shopping. We don't see this replacing core ecommerce, but rather complementing it and adding choice.<\/p>\n<p>\"Rental will allow customers who can't afford, or don't want to spend the amount required to own an LKB item to wear, an LKB outfit for a special occasion. If they\u2019re already an LKB fan, <strong>this service enables them to rotate their wardrobe regularly and get fresh items<\/strong> for their everyday wardrobe.\u201d<\/p>\n<p>CaaSle Founder and CEO, Christine Hunsicker, added: \u201cIn today\u2019s challenging retail landscape, <strong>subscription rental offers accretive operating income<\/strong> through better return on assets, and a powerful new digital acquisition tool for brands that previously relied heavily on their physical stores to grow their customer base.<\/p>\n<p>\u201cWe have seen strong results from subscription rental in the US and look forward to bringing those benefits to the broader market and <strong>fuelling a deeper connection between UK retailers and their consumers.<\/strong><\/p>\n<p>\u201cThe pandemic has shifted shopping behaviours, and <strong>accelerated the need for retailers to provide a cost effective solution<\/strong> that enables customers to introduce variety in their wardrobes and to experiment with fashion from home.\u201d<\/p>\n<p>A retailer running on the CaaStle platform <strong>uses its own inventory, controls its brand and owns customer relationships,<\/strong> while CaaStle operates the rental service in a fully managed way, including all proprietary technology and logistics.<\/p>\n<p>For its UK launch, CaaStle has partnered with<a href=\"https:\/\/www.acsclothing.co.uk\/\">\u00a0ACS Clothing Ltd<\/a>, the leading sustainable garment solutions provider in the UK, to handle all cleaning and fulfilment operations for its international platform at ACS\u2019s state-of-the-art facility in Glasgow.<\/p>\n<p>CaaStle provides retailers with a predictable and recurring revenue stream, reduced inventory risk, improved yield optimisation and stronger customer engagement than in traditional retail alone. Further rental services in the UK market are planned for 2021.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading B2B rental technology platform CaaStle, which powers clothing rental services in the US for major retailers including Banana Republic, Scotch &amp; Soda, Express and Vince, is bringing its subscription clothing rental platform to the UK with Moss Bros and LK Bennett.<\/p>\n","protected":false},"author":39,"featured_media":143285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[17876,11879,17875,17874,10936,10935,10426,14004],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moss Bros and LK Bennett to launch subscription rental services in the UK - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Leading B2B rental technology platform CaaStle, which powers clothing rental services in the US for major retailers including Banana Republic, Scotch &amp; 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