{"id":164595,"date":"2021-04-13T13:31:43","date_gmt":"2021-04-13T13:31:43","guid":{"rendered":"https:\/\/www.theindustry.fashion\/timberland-launches-first-community-loyalty-program-in-the-uk\/"},"modified":"2021-08-06T12:10:57","modified_gmt":"2021-08-06T12:10:57","slug":"timberland-launches-first-community-loyalty-program-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/timberland-launches-first-community-loyalty-program-in-the-uk\/","title":{"rendered":"Timberland launches first \"Community Loyalty Program\" in the UK"},"content":{"rendered":"<p>Lifestyle brand Timberland has just launched its first ever membership program, \u201cechoing its mission to create <strong>a movement of purpose for a greener planet<\/strong>.\u201d<\/p>\n<p><!--more--><\/p>\n<p>The \"Community Loyalty Program\" will give loyal customers <strong>product exclusives, prizes, the opportunity to attend exclusive launches,<\/strong> plant trees through Treedom and claim a 10% birthday promotion code.<\/p>\n<p>Customers can now sign up in-store and via the Timberland website, with <strong>an introductory offer of 100 bonus points<\/strong> and a welcome kit when registering in-store.<\/p>\n<p>The Timberland Community will <strong>give members 10 points for each \u00a31 spent in-store and online,<\/strong> which can be used to unlock exclusive experiences and eco-conscious gifts such as bamboo fibre cups, bamboo cutlery sets, plants to encourage \u201curban greening\u201d and eco-friendly accessories.<\/p>\n<p>Timberland Senior Marketing Director, Giorgio D\u2019Aprile, said: \u201cWe\u2019re on a mission to create a movement for a more equitable and greener future. As part of our 2030 goals to be net positive, we want to <strong>create a membership program where our customers can share their voice,<\/strong> and together we\u2019ll do something special.<\/p>\n<p>\u201cWe\u2019re also committing with our partner Treedom to create a \u2018Community forest\u2019, helping to build a greener world. The Timberland Community will<strong> engage members and create a movement where they can share their experiences<\/strong> and feel part of it. We\u2019ll surprise them with exclusive benefits and perks, tailored to their interests.\u201d<\/p>\n<p>Experiences and prizes include VIP <strong>access to promotions, exclusive access to products, previews of upcoming collections<\/strong>, a dedicated customer service telephone line, behind the scenes brand content and a complimentary birthday gift.<\/p>\n<p>Opportunities to<strong> earn bonus points include completing surveys and challenges,<\/strong> watching Timberland's suggested video content, referring a friend, and engaging with requests to visit a specific page.<\/p>\n<p>Members can keep their eyes peeled for tags on products and special editions for double points initiatives.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lifestyle brand Timberland has just launched its first ever membership program, \u201cechoing its mission to create a movement of purpose for a greener planet.\u201d<\/p>\n","protected":false},"author":39,"featured_media":143264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6,10494],"tags":[17857,28,4039,12131],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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