{"id":164547,"date":"2021-04-07T16:28:02","date_gmt":"2021-04-07T16:28:02","guid":{"rendered":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/"},"modified":"2021-08-06T12:10:52","modified_gmt":"2021-08-06T12:10:52","slug":"puma-launches-first-solo-campaign-with-dua-lipa","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/","title":{"rendered":"PUMA launches first solo campaign with Dua Lipa"},"content":{"rendered":"
Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa,<\/strong> who joined the company as a brand ambassador last year.<\/p>\n As the new face of the brand, Lipa will feature in numerous editorial and film campaigns, with this campaign marking her solo debut in PUMA's latest footwear design, Mayze.<\/p>\n In the campaign\u202fLipa\u202fis captured in a backstage set up, wearing a layered PUMA T7 track jacket with bikini top, fishnets and the new Mayze sneakers.<\/strong><\/p>\n The design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab.\u202fWhile the upper is a combination of the brand\u2019s leather construction from classic models.<\/p>\n\n From this Spring, Lipa will headline Puma\u2019s She Moves Us project, a female-focused partnership that champions connectivity through sport and culture.<\/p>\n https:\/\/youtu.be\/Atzuzvg3Xhw<\/a><\/p>\n Dua Lipa said in a statement: \"I am so excited to announce my partnership with PUMA. From performance rehearsals to hiking in the hills, it's important to feel comfortable & look good. I\u2019ve got so many ideas for the projects and campaigns I\u2019ll be taking part in and look forward to bringing them all to life with my PUMA family.<\/strong><\/p>\n \"The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look.\"<\/p>\n On her announcement as brand ambassador, Adam Petrick, PUMA\u2019s Global Director of Brand and Marketing, added: \"We are thrilled to welcome Dua to our family. We were drawn towards her creativity, passion, and drive and the way in which she resonates with the young female consumer.<\/strong> But most importantly, we were moved by her authentic passion to close the gender gap and look forward to supporting her through several brand initiatives we have planned together.\"<\/p>\n Retailing for \u00a380, the Mayze sneaker will be available to buy from JD Sports<\/a>, Puma stores and ecommerce from today.<\/p>\n