{"id":164547,"date":"2021-04-07T16:28:02","date_gmt":"2021-04-07T16:28:02","guid":{"rendered":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/"},"modified":"2021-08-06T12:10:52","modified_gmt":"2021-08-06T12:10:52","slug":"puma-launches-first-solo-campaign-with-dua-lipa","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/","title":{"rendered":"PUMA launches first solo campaign with Dua Lipa"},"content":{"rendered":"

Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa,<\/strong> who joined the company as a brand ambassador last year.<\/p>\n

As the new face of the brand, Lipa will feature in numerous editorial and film campaigns, with this campaign marking her solo debut in PUMA's latest footwear design, Mayze.<\/p>\n

In the campaign\u202fLipa\u202fis captured in a backstage set up, wearing a layered PUMA T7 track jacket with bikini top, fishnets and the new Mayze sneakers.<\/strong><\/p>\n

The design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab.\u202fWhile the upper is a combination of the brand\u2019s leather construction from classic models.<\/p>\n\n

From this Spring, Lipa will headline Puma\u2019s She Moves Us project, a female-focused partnership that champions connectivity through sport and culture.<\/p>\n

https:\/\/youtu.be\/Atzuzvg3Xhw<\/a><\/p>\n

Dua Lipa said in a statement: \"I am so excited to announce my partnership with PUMA. From performance rehearsals to hiking in the hills, it's important to feel comfortable & look good. I\u2019ve got so many ideas for the projects and campaigns I\u2019ll be taking part in and look forward to bringing them all to life with my PUMA family.<\/strong><\/p>\n

\"The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look.\"<\/p>\n

On her announcement as brand ambassador, Adam Petrick, PUMA\u2019s Global Director of Brand and Marketing, added: \"We are thrilled to welcome Dua to our family. We were drawn towards her creativity, passion, and drive and the way in which she resonates with the young female consumer.<\/strong> But most importantly, we were moved by her authentic passion to close the gender gap and look forward to supporting her through several brand initiatives we have planned together.\"<\/p>\n

Retailing for \u00a380, the Mayze sneaker will be available to buy from JD Sports<\/a>, Puma stores and ecommerce from today.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa, who joined the company as a brand ambassador last year.<\/p>\n","protected":false},"author":49,"featured_media":143179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6],"tags":[17826,16520,9875,15127,10675,16518,9952],"acf":[],"yoast_head":"\nPUMA launches first solo campaign with Dua Lipa - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa, who joined the company as a brand ambassador last year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUMA launches first solo campaign with Dua Lipa - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa, who joined the company as a brand ambassador last year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-07T16:28:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:10:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/dualipa-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"PUMA launches first solo campaign with Dua Lipa\",\"datePublished\":\"2021-04-07T16:28:02+00:00\",\"dateModified\":\"2021-08-06T12:10:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/\"},\"wordCount\":508,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"brand ambassador\",\"Dua Lipa\",\"Footwear\",\"Music\",\"Puma\",\"singer\",\"Sportswear\"],\"articleSection\":{\"0\":\"Fashion\",\"2\":\"News & Insight\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/\",\"url\":\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/\",\"name\":\"PUMA launches first solo campaign with Dua Lipa - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2021-04-07T16:28:02+00:00\",\"dateModified\":\"2021-08-06T12:10:52+00:00\",\"description\":\"Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa, who joined the company as a brand ambassador last year.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PUMA launches first solo campaign with Dua Lipa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\",\"name\":\"Tom Shearsmith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"caption\":\"Tom Shearsmith\"},\"description\":\"Tom Shearsmith is the News Editor & Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion\",\"sameAs\":[\"http:\/\/www.theindustry.fashion\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PUMA launches first solo campaign with Dua Lipa - TheIndustry.fashion","description":"Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa, who joined the company as a brand ambassador last year.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/","og_locale":"en_GB","og_type":"article","og_title":"PUMA launches first solo campaign with Dua Lipa - TheIndustry.fashion","og_description":"Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa, who joined the company as a brand ambassador last year.","og_url":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2021-04-07T16:28:02+00:00","article_modified_time":"2021-08-06T12:10:52+00:00","og_image":[{"width":1280,"height":800,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/dualipa-1.jpg","type":"image\/jpeg"}],"author":"Tom Shearsmith","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Shearsmith","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/"},"author":{"name":"Tom Shearsmith","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be"},"headline":"PUMA launches first solo campaign with Dua Lipa","datePublished":"2021-04-07T16:28:02+00:00","dateModified":"2021-08-06T12:10:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/"},"wordCount":508,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["brand ambassador","Dua Lipa","Footwear","Music","Puma","singer","Sportswear"],"articleSection":{"0":"Fashion","2":"News & Insight"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/","url":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/","name":"PUMA launches first solo campaign with Dua Lipa - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2021-04-07T16:28:02+00:00","dateModified":"2021-08-06T12:10:52+00:00","description":"Global sportswear brand PUMA has released their first solo campaign with global pop star Dua Lipa, who joined the company as a brand ambassador last year.","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/puma-launches-first-solo-campaign-with-dua-lipa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"PUMA launches first solo campaign with Dua Lipa"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be","name":"Tom Shearsmith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","caption":"Tom Shearsmith"},"description":"Tom Shearsmith is the News Editor & Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion","sameAs":["http:\/\/www.theindustry.fashion"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/164547"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=164547"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/164547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/143179"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=164547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=164547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=164547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}