{"id":164463,"date":"2021-03-25T12:48:02","date_gmt":"2021-03-25T12:48:02","guid":{"rendered":"https:\/\/www.theindustry.fashion\/podcast-cathal-mcateer-james-day-co-founders-of-sounder\/"},"modified":"2021-08-06T12:10:45","modified_gmt":"2021-08-06T12:10:45","slug":"podcast-cathal-mcateer-james-day-co-founders-of-sounder","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/podcast-cathal-mcateer-james-day-co-founders-of-sounder\/","title":{"rendered":"PODCAST: Cathal McAteer &#038; James Day, Co-founders of Sounder"},"content":{"rendered":"<p><span style=\"font-size: inherit;\"><strong>Welcome to the latest episode of our Podcast series<\/strong>\u00a0\"<strong>In Conversation\"<\/strong>\u00a0where we bring you\u00a0<strong>inspiring stories, retail insights and conversation from fashion's most influential business leaders.\u00a0<\/strong><\/span><!--more--><\/p>\n<div id=\"buzzsprout-player-8209255\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/991828\/8209255-in-conversation-with-cathal-mcateer-james-day-co-founders-of-sounder.js?container_id=buzzsprout-player-8209255&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p><strong><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/theindustry-fashion-podcast-in-conversation\/id1508914290\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141774\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2020-04-23-at-09.41.45-300x74.png\" alt=\"\" width=\"150\" height=\"37\" \/><\/a> <a href=\"https:\/\/open.spotify.com\/show\/13J2FpG7X8AH9Ioi0bVxW8\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141777\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Spotify_Logo_RGB_Black-300x90.png\" alt=\"\" width=\"113\" height=\"34\" \/><\/a><\/strong><\/p>\n<p><span style=\"font-size: 11.5pt; font-family: 'Arial',sans-serif; color: #333333;\"><strong>Golf\u00a0 - it\u2019s fair to say, it\u2019s probably not known for being the most fashionable of sports<\/strong> in more ways than one. The culture around the clubhouses and the questionable clothing \u2013 such as shiny polo shirts and bright, white belts\u00a0 \u2013 has been somewhat off-putting for many. Which is a shame as it\u2019s a healthy pastime with courses often sitting in wonderful settings that can be enjoyed by men and women, young and old.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11.5pt; font-family: 'Arial',sans-serif; color: #333333;\">In this episode TheIndustry.fashion goes <strong>In Conversation with two men with a vision and determination to reposition golf, and in particular, golfing attire<\/strong>, with a new collection of clothing and accessories that work on and off the golf course.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11.5pt; font-family: 'Arial',sans-serif; color: #333333;\"><strong>Sounder is a partnership between Cathal McAteer<\/strong>, a name that will be familiar to many since he is also the founder of successful British clothing label Folk, and James Day, the founder of indoor golfing venues Urban Golf.<\/span><\/p>\n<p><span style=\"font-size: 11.5pt; font-family: 'Arial',sans-serif; color: #333333;\">The pair met when McAteer, a lifelong golfer, visited golf pro Day for some custom-made clubs and they bonded over a shared appreciation for craftsmanship and a shared desire to shake up this somewhat stuffy sport and broaden its appeal.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11.5pt; font-family: 'Arial',sans-serif; color: #333333;\">Cathal and James tell Lauretta Roberts, Editor in chief of TheIndustry.fashion, about how they came together to form Sounder, how they launched a brand during lockdown while balancing their other businesses, and what their ambitions are for the future.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-166361\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/BI_Sounder_Devon_3753-600x400.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: inherit;\">To be the first to know when more episodes of our Podcast series go live, subscribe to our daily newsletter <\/span><a style=\"font-size: inherit;\" href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=insight_button&amp;utm_content=insight_button_0719\">here.<\/a><\/p>\n<p>Our In Conversation Podcast series is staged in proud partnership with<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141519\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2020-02-17-at-17.34.44-1-300x82.png\" alt=\"\" width=\"238\" height=\"65\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of our Podcast series\u00a0\"In Conversation\"\u00a0where we bring you\u00a0inspiring stories, retail insights and conversation from fashion's most influential business leaders.\u00a0<\/p>\n","protected":false},"author":68,"featured_media":143029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[14249,14248,11733,17595],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PODCAST: Cathal McAteer &amp; 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