{"id":164452,"date":"2021-03-24T10:10:11","date_gmt":"2021-03-24T10:10:11","guid":{"rendered":"https:\/\/www.theindustry.fashion\/tom-duncan-group-brand-director-brand-machine-group\/"},"modified":"2021-08-06T12:10:44","modified_gmt":"2021-08-06T12:10:44","slug":"tom-duncan-group-brand-director-brand-machine-group","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/tom-duncan-group-brand-director-brand-machine-group\/","title":{"rendered":"The Interview: Tom Duncan, Group Brand Director, Brand Machine Group"},"content":{"rendered":"
UK-based global licensing company Brand Machine Group\u2019s acquisition of heritage US outdoor clothing brand Penfield in December, 2020, signalled a shift into brand ownership for the group. Former Commercial Director at Lyle & Scott, Tom Duncan, has been brought in as Group Brand Director,<\/strong> along with other new additions to the team, to lead the new strategy and the Penfield brand relaunch.<\/p>\n <\/p>\n There\u2019s even a new Penfield collaboration limited edition capsule collection with British designer Neil Barrett for AW21,<\/strong> though Duncan admits it will be 2022 before any real changes will be visible to the mainline offer, with new categories added \u2013 all keeping with Penfield\u2019s strong DNA as an outdoor clothing specialist. A long-time fan of the brand himself, Duncan reveals what attracted him to the newly created role and their plans for Penfield going forward.<\/p>\n How would you best describe Brand Machine Group?<\/strong><\/p>\n First and foremost, Brand Machine Group (BMG) is a manufacturing group which is predominantly known for its licensing business which has been going for 35 years this year. It was originally and specifically childrenswear, operating a number of licenses \u2013 including Nike and the Jordan brand, which it held the global childrenswear licenses for, as well as for Converse. It has very much been the silent partner on childrenswear globally for some very big businesses over the years. It runs childrenswear licenses with the likes of Lyle & Scott, Jack Wills, Ben Sherman and a number of others. Aside from childrenswear, it also runs an adult clothing business through U.S. Polo Assn. BMG is a privately owned business, owned by Boo Jalil, with offices in King\u2019s Cross, London, and Hertfordshire.<\/p>\n