{"id":164442,"date":"2021-03-23T10:29:30","date_gmt":"2021-03-23T10:29:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/"},"modified":"2021-08-06T12:10:43","modified_gmt":"2021-08-06T12:10:43","slug":"hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/","title":{"rendered":"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One"},"content":{"rendered":"
British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024<\/strong> \u2013 which will mark a 20-year relationship between the two brands.<\/p>\n <\/p>\n The new licensing contract with Aston Martin Lagonda, will mean Hackett London will be a part of Aston Martin\u2019s much anticipated return to Grand Prix racing<\/strong>, after more than 60 years, providing the official travel wear and office wear for the Aston Martin Cognizant Formula One Team, including outfitting famous drivers Sebastian Vettel and Lance Stroll.<\/p>\n Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London, said:\u00a0\u201cWe are delighted to take our cherished partnership with Aston Martin to the next level by supporting their long-awaited return to Formula One. An F1 team represents the best of the best, not only the drivers, but also the engineers and the pit crew - men and women at the top of their field who share the values and vision of excellence of Hackett London. While luxury does exist in the paddock, Aston Martin will bring a renewed sense of elegance to this thrilling sport, and we are proud to be a part of that.\u201d<\/p>\n