{"id":164442,"date":"2021-03-23T10:29:30","date_gmt":"2021-03-23T10:29:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/"},"modified":"2021-08-06T12:10:43","modified_gmt":"2021-08-06T12:10:43","slug":"hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/","title":{"rendered":"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One"},"content":{"rendered":"

British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024<\/strong> \u2013 which will mark a 20-year relationship between the two brands.<\/p>\n

<\/p>\n

The new licensing contract with Aston Martin Lagonda, will mean Hackett London will be a part of Aston Martin\u2019s much anticipated return to Grand Prix racing<\/strong>, after more than 60 years, providing the official travel wear and office wear for the Aston Martin Cognizant Formula One Team, including outfitting famous drivers Sebastian Vettel and Lance Stroll.<\/p>\n

Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London, said:\u00a0\u201cWe are delighted to take our cherished partnership with Aston Martin to the next level by supporting their long-awaited return to Formula One. An F1 team represents the best of the best, not only the drivers, but also the engineers and the pit crew - men and women at the top of their field who share the values and vision of excellence of Hackett London. While luxury does exist in the paddock, Aston Martin will bring a renewed sense of elegance to this thrilling sport, and we are proud to be a part of that.\u201d<\/p>\n

To mark the new chapter in the partnership, Hackett London is also continuing its Aston Martin Racing by Hackett\u00a0collection for SS21<\/strong> \u2013 launching this month at www.hackett.com<\/a> \u2013 which offers a range of \u201cpremium clothing designed and crafted for men with a passion for automotive and racing.\u201d The collection includes outerwear, a backpack and polo shirts featuring contrast tipping on the collars and sleeves, as well as bold logo embroidery.<\/p>\n

Marek Reichman, Aston Martin\u2019s Executive Vice President and Chief Creative Officer, added: \u201cHackett and Aston Martin share a great tradition of beautiful design and incredible British craftsmanship,<\/strong> blended together with the best materials to produce luxurious products. This partnership has stood the test of time because it is based on shared values and vision. We\u2019re delighted that the Aston Martin Racing by Hackett collection will continue.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024 \u2013 which will mark a 20-year relationship between the two brands.<\/p>\n","protected":false},"author":39,"featured_media":142990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[17709,17708,4875,12802,17710],"acf":[],"yoast_head":"\nHackett London signs new licensing deal with Aston Martin as it returns to Formula One - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024 \u2013 which will mark a 20-year relationship between the two brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024 \u2013 which will mark a 20-year relationship between the two brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-23T10:29:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Hackett-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One\",\"datePublished\":\"2021-03-23T10:29:30+00:00\",\"dateModified\":\"2021-08-06T12:10:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/\"},\"wordCount\":354,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Aston Martin\",\"AWWG\",\"Hackett\",\"Licensing\",\"Marcella Wartenbergh\"],\"articleSection\":{\"0\":\"Brands & Designers\",\"1\":\"Fashion\",\"3\":\"News & Insight\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/\",\"url\":\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/\",\"name\":\"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2021-03-23T10:29:30+00:00\",\"dateModified\":\"2021-08-06T12:10:43+00:00\",\"description\":\"British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024 \u2013 which will mark a 20-year relationship between the two brands.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\",\"name\":\"Tom Bottomley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"caption\":\"Tom Bottomley\"},\"description\":\"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One - TheIndustry.fashion","description":"British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024 \u2013 which will mark a 20-year relationship between the two brands.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/","og_locale":"en_GB","og_type":"article","og_title":"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One - TheIndustry.fashion","og_description":"British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024 \u2013 which will mark a 20-year relationship between the two brands.","og_url":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2021-03-23T10:29:30+00:00","article_modified_time":"2021-08-06T12:10:43+00:00","og_image":[{"width":800,"height":536,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Hackett-1.jpg","type":"image\/jpeg"}],"author":"Tom Bottomley","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Bottomley","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/"},"author":{"name":"Tom Bottomley","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8"},"headline":"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One","datePublished":"2021-03-23T10:29:30+00:00","dateModified":"2021-08-06T12:10:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/"},"wordCount":354,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Aston Martin","AWWG","Hackett","Licensing","Marcella Wartenbergh"],"articleSection":{"0":"Brands & Designers","1":"Fashion","3":"News & Insight"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/","url":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/","name":"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2021-03-23T10:29:30+00:00","dateModified":"2021-08-06T12:10:43+00:00","description":"British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024 \u2013 which will mark a 20-year relationship between the two brands.","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/hackett-london-signs-new-licensing-deal-with-aston-martin-as-it-returns-to-formula-one\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Hackett London signs new licensing deal with Aston Martin as it returns to Formula One"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8","name":"Tom Bottomley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","caption":"Tom Bottomley"},"description":"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion"}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/164442"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=164442"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/164442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/142990"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=164442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=164442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=164442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}