{"id":164388,"date":"2021-03-15T15:02:42","date_gmt":"2021-03-15T15:02:42","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ex-warehouse-trio-launch-new-sustainable-womenswear-brand-albaray\/"},"modified":"2021-08-06T12:10:38","modified_gmt":"2021-08-06T12:10:38","slug":"ex-warehouse-trio-launch-new-sustainable-womenswear-brand-albaray","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ex-warehouse-trio-launch-new-sustainable-womenswear-brand-albaray\/","title":{"rendered":"Ex-Warehouse trio launch new sustainable womenswear brand Albaray"},"content":{"rendered":"
Three former Warehouse executives, Paula Stewart, Karen Peacock and Kirstie Di Stazio,<\/strong> have joined forces to launch a brand new sustainable womenswear brand called Albaray at the beginning of April, 2021.<\/p>\n
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Boohoo snapped up the online businesses of collapsed chains Oasis and Warehouse for \u00a35.3m in June, 2020, in a cash deal with Hilco Capital. It followed Oasis Warehouse Limited being placed in administration in April, 2020, paving the way for the trio to go out on their own to plan the launch of Albaray.<\/p>\n
The brand will launch with a considered selection of dresses, separates and loungewear,<\/strong> with a focus on high quality and sustainable clothes that \u201cdon\u2019t cost the earth.\u201d<\/p>\n