{"id":164387,"date":"2021-03-15T14:43:11","date_gmt":"2021-03-15T14:43:11","guid":{"rendered":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/"},"modified":"2021-08-06T12:10:38","modified_gmt":"2021-08-06T12:10:38","slug":"sales-at-hm-group-drop-21-in-latest-quarter","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/","title":{"rendered":"Sales at H&M Group drop 27% in latest quarter"},"content":{"rendered":"

H&M Group<\/a>'s sales have continued to drop as a result of imposed lockdowns and Coronavirus restrictions, falling to \u00a333.7billion<\/strong> (SEK 40.1 billion) for the period 1 December 2020 to 28 February 2021.<\/p>\n

The drop in net sales marks a 27% decrease at H&M group<\/strong> year-on-year compared with 1 December 2019 to 29 February 2020, or 21% in local currencies.<\/p>\n

Sales development was significantly affected by the COVID-19 situation, with extensive restrictions and at most over 1,800 stores temporarily closed.<\/p>\n

Since the beginning of February 2021, a number of markets have gradually allowed stores to reopen and at the end of the quarter around 1,300 stores remained temporarily closed.<\/p>\n

The UK is due to reopen non-essential retail on 12 April 2021<\/a> as part of the Government's roadmap out of lockdown.<\/p>\n

\"\"

H&M Group's year-on-year sales development during the COVOD-19 pandemic, provided by H&M Group.<\/p><\/div>\n

From 1-13 March 2021 sales across the group, who own brands including Cos<\/a>, Weekday<\/a>, & Other Stories and H&M<\/a>, increased by 10%, compared to the same period in 2020, as a number of stores were able to reopen.<\/p>\n

On 13 March, 900 of its stores remained temporarily closed, with H&M Group operating around 5,000 stores worldwide.<\/p>\n

The company did however note that \"online sales have continued to develop very well.\"<\/strong><\/p>\n

H&M Group will unveil a detailed three month report on 31 March 2021, breaking down specific group revenues for the period\u00a01 December 2020 to 28 February 2021.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

H&M Group's sales have continued to drop as a result of imposed lockdowns and Coronavirus restrictions, falling to \u00a333.7billion (SEK 40.1 billion) for the<\/p>\n","protected":false},"author":49,"featured_media":142886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16042,10585,6,10494],"tags":[10321,15790,17625,13088,11311],"acf":[],"yoast_head":"\nSales at H&M Group drop 27% in latest quarter - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"H&M Group's sales have continued to drop as a result of imposed lockdowns and Coronavirus restrictions, falling to \u00a333.7billion (SEK 40.1 billion) for the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales at H&M Group drop 27% in latest quarter - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"H&M Group's sales have continued to drop as a result of imposed lockdowns and Coronavirus restrictions, falling to \u00a333.7billion (SEK 40.1 billion) for the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-15T14:43:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:10:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/hmheadd-1-1024x631.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Sales at H&M Group drop 27% in latest quarter\",\"datePublished\":\"2021-03-15T14:43:11+00:00\",\"dateModified\":\"2021-08-06T12:10:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/\"},\"wordCount\":242,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Cos\",\"H and M\",\"H and M Group\",\"H&M Group\",\"Weekday\"],\"articleSection\":{\"0\":\"COVID-19\",\"1\":\"Finance\",\"3\":\"News & Insight\",\"4\":\"Retail & Etail\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/\",\"url\":\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/\",\"name\":\"Sales at H&M Group drop 27% in latest quarter - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2021-03-15T14:43:11+00:00\",\"dateModified\":\"2021-08-06T12:10:38+00:00\",\"description\":\"H&M Group's sales have continued to drop as a result of imposed lockdowns and Coronavirus restrictions, falling to \u00a333.7billion (SEK 40.1 billion) for the\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales at H&M Group drop 27% in latest quarter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\",\"name\":\"Tom Shearsmith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"caption\":\"Tom Shearsmith\"},\"description\":\"Tom Shearsmith is the News Editor & Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion\",\"sameAs\":[\"http:\/\/www.theindustry.fashion\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales at H&M Group drop 27% in latest quarter - TheIndustry.fashion","description":"H&M Group's sales have continued to drop as a result of imposed lockdowns and Coronavirus restrictions, falling to \u00a333.7billion (SEK 40.1 billion) for the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/","og_locale":"en_GB","og_type":"article","og_title":"Sales at H&M Group drop 27% in latest quarter - TheIndustry.fashion","og_description":"H&M Group's sales have continued to drop as a result of imposed lockdowns and Coronavirus restrictions, falling to \u00a333.7billion (SEK 40.1 billion) for the","og_url":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2021-03-15T14:43:11+00:00","article_modified_time":"2021-08-06T12:10:38+00:00","og_image":[{"width":1024,"height":631,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/hmheadd-1-1024x631.jpg","type":"image\/jpeg"}],"author":"Tom Shearsmith","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Shearsmith","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/"},"author":{"name":"Tom Shearsmith","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be"},"headline":"Sales at H&M Group drop 27% in latest quarter","datePublished":"2021-03-15T14:43:11+00:00","dateModified":"2021-08-06T12:10:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/"},"wordCount":242,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Cos","H and M","H and M Group","H&M Group","Weekday"],"articleSection":{"0":"COVID-19","1":"Finance","3":"News & Insight","4":"Retail & Etail"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/","url":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/","name":"Sales at H&M Group drop 27% in latest quarter - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2021-03-15T14:43:11+00:00","dateModified":"2021-08-06T12:10:38+00:00","description":"H&M Group's sales have continued to drop as a result of imposed lockdowns and Coronavirus restrictions, falling to \u00a333.7billion (SEK 40.1 billion) for the","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/sales-at-hm-group-drop-21-in-latest-quarter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Sales at H&M Group drop 27% in latest quarter"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be","name":"Tom Shearsmith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","caption":"Tom Shearsmith"},"description":"Tom Shearsmith is the News Editor & Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion","sameAs":["http:\/\/www.theindustry.fashion"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/164387"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=164387"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/164387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/142886"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=164387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=164387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=164387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}