{"id":164376,"date":"2021-03-12T19:01:48","date_gmt":"2021-03-12T19:01:48","guid":{"rendered":"https:\/\/www.theindustry.fashion\/freemans-unveils-debut-julien-macdonald-collection\/"},"modified":"2021-08-06T12:10:36","modified_gmt":"2021-08-06T12:10:36","slug":"freemans-unveils-debut-julien-macdonald-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/freemans-unveils-debut-julien-macdonald-collection\/","title":{"rendered":"Freemans unveils debut Julien Macdonald collection"},"content":{"rendered":"<p>Freemans has unveiled the first fashion and homeware collection by celebrated British fashion designer Julien Macdonald created exclusively for the online department store.<\/p>\n<p><!--more--><\/p>\n<p><strong>Star by Julien Macdonald comprises spans 70 products for Spring\/Summer,<\/strong> ranging from relaxed suiting and star print sweats through to a standout studded leather biker jacket and bold patterned dresses.<\/p>\n<p>The fashion is complemented by a homewares range with over a 100 pieces that cover accessories, including <strong>cushions, and bedding through, to more substantial pieces such as sofas and beds.<\/strong>\u00a0Prices range from \u00a310 to \u00a3799 for larger furniture items.<\/p>\n<p>The recruitment of Macdonald is part of a wider move to reimagine the 116-year-old Freemans brand which includes the \"re-invigoration of every single customer touch point from look and feel through to range hierarchy and the addition of over twenty new third-party brands\".<\/p>\n<p>To support the launch Freemans is carrying out a multi-million pound through-the-line brand advertising campaign that uses TV, digital, print, social and PR, with the <strong>first TV ad premiering on 13 March during Ant and Dec\u2019s ITV\u2019s <em>Saturday Night Takeaway<\/em>.<\/strong><\/p>\n<p>The ad <strong>stars Macdonald's former dance partner on <em>Strictly Come Dancing<\/em>, Janette Manrara,<\/strong> and also\u00a0features the familiar voice over talent of <em>Downtown Abbey<\/em>\u2019s Joanne Froggatt with the soundtrack of \"Do It Like This\" from Daphne Willis.<\/p>\n<div id=\"attachment_166492\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Janette-Manrara-models-the-new-STAR-by-Julien-Macdonald-Pink-Blazer-69-Trousers-39-from-Freemans.com_.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-166492\" class=\"size-full wp-image-166492\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Janette-Manrara-models-the-new-STAR-by-Julien-Macdonald-Pink-Blazer-69-Trousers-39-from-Freemans.com_.jpg\" alt=\"\" width=\"600\" height=\"900\" \/><\/a><p id=\"caption-attachment-166492\" class=\"wp-caption-text\">Janette Manrara in Star by Julien Macdonald<\/p><\/div>\n<p>Commenting on the launch Richard Cristofoli, Chief Customer Officer, Freemans Group Holdings (FGH) said: \u201cWe are delighted that Julien has joined the Freemans fold. As <strong>one of the UK\u2019s best-known designers<\/strong> his signature style and personality, complemented by the great value that comes from Freemans \u2013 we think \u2013 is the perfect combination.<\/p>\n<p>\u201cWe are<strong> passionate about reclaiming Freemans\u2019 fashion heritage and we know our customers love Julien.<\/strong> It\u2019s another important step in establishing ourselves as the digital department store of choice and continuing the reinvigoration, a pace, of a well loved great British brand.<\/p>\n<p>Julien Macdonald added: \u201cI am<strong> delighted with the new Star collection and I couldn\u2019t wish for a better retail partner<\/strong> than Freemans to launch with.<\/p>\n<p>\u201cFrom homes through to fashion my collections for Freemans offers everyone the chance to be their own little star. I\u2019ve taken inspiration from the things I love in life and inspire me with <strong>bright and confident colours and prints for fashion \u2013 the perfect antidote to months of lockdown.\u00a0<\/strong><\/p>\n<p>\u201cThe Star home collection draws from old Hollywood glamour with a nod to opulent escapism and provides the perfect opportunity to indulge yourself and your home.\u201d<\/p>\n<p>The full collection is available to view on <a href=\"https:\/\/www.freemans.com\/star-by-julien-macdonald\/_\/N-1z13l7m?realestate=herobanner&amp;intcampaign=julienmacdonald\" target=\"_blank\" rel=\"noopener\">the Freemans website.<\/a><\/p>\n<p>Freemans has been <strong>bolstering its management team in the past 18 months<\/strong> with\u00a0Cristofoli joining as Chief Customer Officer from Debenhams, Richard Hornby as Chief Finance Officer from Studio plc and Stuart Daniels ex-TruNarrative starting as Financial Services Director.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Freemans has unveiled the first fashion and homeware collection by celebrated British fashion designer Julien Macdonald created exclusively for the online department store.<\/p>\n","protected":false},"author":11,"featured_media":142869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[21,16418,10947,12581],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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