{"id":164373,"date":"2021-03-15T00:01:11","date_gmt":"2021-03-15T00:01:11","guid":{"rendered":"https:\/\/www.theindustry.fashion\/uniqlo-to-collaborate-with-parisian-brand-paul-joe-for-new-collection\/"},"modified":"2021-08-06T12:10:36","modified_gmt":"2021-08-06T12:10:36","slug":"uniqlo-to-collaborate-with-parisian-brand-paul-joe-for-new-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/uniqlo-to-collaborate-with-parisian-brand-paul-joe-for-new-collection\/","title":{"rendered":"UNIQLO to collaborate with Parisian brand Paul &#038; Joe for new collection"},"content":{"rendered":"<p><strong>Global apparel retailer <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/uniqlo\">UNIQLO<\/a> is to launch a collaboration collection with Parisian brand Paul &amp; Joe<\/strong>, featuring an array of pop culture and art graphics from around the world.<\/p>\n<p>The upcoming collection is <strong>intended to \"allow the wearer to express their individuality\" through art and pop graphics<\/strong>, translated through the eyes of Paul &amp; Joe.<\/p>\n<p>The lineup features <strong>womenswear and kidswear items in soft pastels with floral motifs<\/strong> including chrysanthemums, characteristic of the Paul &amp; Joe brand, and Lily of the Valley. It also presents bold designs of the brand\u2019s iconic cats.<\/p>\n<p><strong>TheIndustry.fashion has created a gallery featuring items from the collection:<\/strong><\/p>\n\n<p>Founded by Sophie Mechaly in 1995, Paul &amp; Joe has become known for its playful use of print and colour. Today, the brand is no longer just a ready-to-wear brand with the addition of Paul &amp; Joe Eyewear, Beaut\u00e9, stationery and the latest Paul &amp; Joe tableware and nightwear line.<\/p>\n<p>Speaking about the collection, Mechaly said: \u201cThis collaboration with UNIQLO came about because <strong>their commitment to offering everyday clothing matches my desire to create apparel that finds favour with everyone.<\/strong> I also sympathised with the company's approach to manufacturing, which pursues quality.<\/p>\n<p>\u201cFor this collection, I want people to coordinate items as they like, whether that\u2019s by mixing plain and patterned pieces or matching patterns. I want to share the joys of spring.\u201d<\/p>\n<p>Priced between \u00a37.90-\u00a339.90, the collection is due to be launched Monday 29 March 2021.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=insight_button&amp;utm_content=insight_button_0719\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143048 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2020-05-11-at-18.39.04-2.png\" alt=\"\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global apparel retailer UNIQLO is to launch a collaboration collection with Parisian brand Paul &amp; Joe, featuring an array of pop culture and art graphics<\/p>\n","protected":false},"author":49,"featured_media":142863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[10185,9832,15132,10380,17609,17610,4355,10017],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNIQLO to collaborate with Parisian brand Paul &amp; 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