{"id":164323,"date":"2021-03-08T12:45:35","date_gmt":"2021-03-08T12:45:35","guid":{"rendered":"https:\/\/www.theindustry.fashion\/four-female-entrepreneurs-to-get-start-up-with-seven-dials-pop-up-retail-opportunity\/"},"modified":"2021-08-06T12:10:32","modified_gmt":"2021-08-06T12:10:32","slug":"four-female-entrepreneurs-to-get-start-up-with-seven-dials-pop-up-retail-opportunity","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/four-female-entrepreneurs-to-get-start-up-with-seven-dials-pop-up-retail-opportunity\/","title":{"rendered":"Four female entrepreneurs to get \u2018Start Up with Seven Dials\u2019 pop-up retail opportunity"},"content":{"rendered":"
Coinciding with International Women\u2019s Day today, London landlord Shaftesbury has officially announced that four up-and-coming female-led brands will be awarded individual pop-up retail space this summer as part of its \u2018Start Up with Seven Dials\u2019 incubator initiative.<\/p>\n
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Caribbean influenced lifestyle brand Tihara Smith has been named as the official winner of the competition,<\/strong> selected by a judging panel of experts out of 30 entrants. Smith\u2019s vibrant and cheery accessories, stationery, prints and gifts will be a welcome addition to the Seven Dials retail mix, especially post-lockdown.<\/p>\n As the winner, Smith will get the most prominent retail space and Shaftesbury\u2019s full support,<\/strong> including a complete store fit-out and assignment of a personal brand mentor.<\/p>\n Reflecting the high quality of competition entrants, Shaftesbury made the decision to also offer the three runners-ups individual \u2018blank canvas\u2019 retail space and full operational support in Seven Dials this summer. They are Billi London, which makes the world\u2019s first biodegradable tights, eco-friendly yoga brand\u00a0KATI KAIA and curated homewares brand Olive Jennings.<\/strong><\/p>\n As a graduate of the University for the Creative Arts Epsom, Tihara Smith launched her eponymous label after exhibiting her original Windrush-inspired collection at Graduate Fashion Week 2018. She draws her inspiration from her Caribbean heritage and London roots,<\/strong> and her distinctive products are complemented by a customised, made-to-order service.<\/p>\n