{"id":164299,"date":"2021-03-04T09:21:04","date_gmt":"2021-03-04T09:21:04","guid":{"rendered":"https:\/\/www.theindustry.fashion\/amazon-brings-just-walk-out-shopping-to-the-uk\/"},"modified":"2021-08-06T12:10:30","modified_gmt":"2021-08-06T12:10:30","slug":"amazon-brings-just-walk-out-shopping-to-the-uk","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/amazon-brings-just-walk-out-shopping-to-the-uk\/","title":{"rendered":"Amazon brings \"just walk out\" shopping to the UK"},"content":{"rendered":"<p>Amazon will today open its<strong> first UK \"contactless\" grocery store store,<\/strong> which enables shoppers to walk out of the store without using a checkout.<\/p>\n<p><!--more--><\/p>\n<p>The first Amazon Fresh shop in Europe is <strong>located in the\u00a0Ealing Broadway Shopping Centre<\/strong> and is the first of a number of planned openings in London.<\/p>\n<p>Customers will <strong>scan a QR code on their way into the store, with cameras and technology identifying the items shoppers take<\/strong> from the shelves.\u00a0They will then be charged for the items via an Amazon app on their mobile phone with a receipt emailed to them.<\/p>\n<p>The stores will be similar to the 20 Amazon Go stores the company runs in the US but will operate under the Fresh brand it uses for its UK online grocery operations.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/featureimage-copy-107-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-165750\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/featureimage-copy-107-scaled.jpg\" alt=\"Amazon Go\" width=\"2560\" height=\"1847\" \/><\/a><\/p>\n<p>Matt Birch, the former Sainsbury\u2019s executive who now leads Amazon Fresh Stores UK, said the company has strived to make grocery shopping \u201cas convenient as possible\u201d.<\/p>\n<p>\u201cThe focus was just <strong>creating a really easy shopping experience for customers<\/strong>,\u201d he said.<\/p>\n<p>\u201cWe recognise that UK customers want to shop in a convenient way so we really think <strong>they will appreciate being able to walk in and walk out<\/strong> with the shopping they need.\u201d<\/p>\n<p>The company said it has also launched a By Amazon range of hundreds of own-brand products for the stores.<\/p>\n<p>Contactless shopping is expected to become increasingly popular across retail, particularly <strong>post-pandemic as customers increasingly shun cash and seek to avoid touching frequently used items<\/strong>, such as keypads and screens.<\/p>\n<p>Yesterday Chancellor Rishi Sunak <a href=\"https:\/\/www.theindustry.fashion\/contactless-payment-limit-to-be-raised-to-100-chancellor-confirms\/\" target=\"_blank\" rel=\"noopener\">upped the contactless limit for credit card transactions<\/a> in-store in the UK from \u00a345 to \u00a3100.<\/p>\n<p>Shortly before Christmas global fashion giant <a href=\"https:\/\/www.theindustry.fashion\/zara-reveals-new-concept-store-at-bluewater\/\">Zara introduced a new concept store at Bluewater in Kent<\/a>, which featured automated online order collection points and self-service checkouts.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon will today open its first UK \"contactless\" grocery store store, which enables shoppers to walk out of the store without using a checkout.<\/p>\n","protected":false},"author":11,"featured_media":142744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[9783,17529,17530,19],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon brings &quot;just walk out&quot; 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