{"id":164274,"date":"2021-03-01T21:13:47","date_gmt":"2021-03-01T21:13:47","guid":{"rendered":"https:\/\/www.theindustry.fashion\/uk-is-the-third-most-popular-market-globally-for-online-cross-border-shopping\/"},"modified":"2021-08-06T12:10:27","modified_gmt":"2021-08-06T12:10:27","slug":"uk-is-the-third-most-popular-market-globally-for-online-cross-border-shopping","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/uk-is-the-third-most-popular-market-globally-for-online-cross-border-shopping\/","title":{"rendered":"UK is the third most popular market globally for online cross-border shopping"},"content":{"rendered":"
The UK has been revealed as\u00a0the third most shopped market for international online purchases, topped only by China and the US.<\/strong><\/p>\n <\/p>\n According to new research from cross-border e-commerce technology and services provider, eShopWorld<\/a> (ESW), 20% of non-UK consumers have shopped from UK retail sites in the past year,<\/strong> cementing the UK's reputation as a leader in online retail.<\/p>\n The figures have been taken from the\u00a0Global Voices 2021: Cross-Border Shopper Insights <\/i>survey of more than 22,000 consumers across eleven countries, which also revealed that the top five markets for cross-border purchases from the UK were Australia\u00a0(37%), the United States (29%), Germany (26%), France (24%) and Singapore (23%).\u00a0<\/strong><\/p>\n While other markets were lower, such as\u00a0Mexico (6%), Russia (8%), Chile (10%), Turkey (16%) and Canada (17%), ESW said this demonstrated demand and room for growth for UK retailers.<\/p>\n The high percentage of cross-border purchasing from the UK reflected the desirability of British brands and products to global consumers,<\/strong> commented Tommy Kelly, CEO of ESW.\u00a0<\/span><\/p>\n \u201cOur survey data shows that that people are increasingly embracing international e-commerce as more retailers and brands eliminate friction by offering convenience within the buying journey,<\/strong> and adding capabilities such as click and collect, return to store and guaranteed delivery date.<\/p>\n \"People are still restricted in their ability to travel and shop in person around the world<\/strong>, and cross-border ecommerce continues to be an attractive alternative for these shoppers,\" said.<\/p>\n Kelly added that there was a particular opportunity for UK e-commerce businesses to sell to markets such as Russia, Turkey and Mexico since they are high spenders on international e-commerce<\/strong> but, at the moment, spend relatively little on UK websites.<\/p>\n \u201cOur research shows shoppers in Russia, Mexico and Turkey are spending far more on average on cross-border purchases making a clear business case for UK retailers and brands to look beyond their traditional markets<\/strong> to tap the potential revenue latent in these emerging markets.<\/p>\n \"To reap the benefits of this demand, retailers need to offer localised shopping experiences<\/strong> where e-commerce customers in these markets feel as if they are receiving the same level of service and convenience they would enjoy if shopping locally,\u201d Kelly said.<\/p>\n ----------------------------------------------------------------------------------------------------<\/p>\n TheIndustry.fashion is staging an exclusive digital round table event discussing the international opportunity for UK-based fashion retailers in partnership with eShopWorld.<\/strong>\u00a0After the Apocalypse \u2013 How agile diversification can unlock the global D2C opportunity in the post-pandemic, post Brexit world\u00a0<\/em>takes place on the afternoon of 25 March 2021.<\/strong> To find out more and to read the criteria for securing your free place, click here<\/a>.<\/p>\n