{"id":164228,"date":"2021-02-24T10:10:12","date_gmt":"2021-02-24T10:10:12","guid":{"rendered":"https:\/\/www.theindustry.fashion\/red-wing-launches-new-out-of-fashion-global-campaign\/"},"modified":"2021-08-06T12:10:24","modified_gmt":"2021-08-06T12:10:24","slug":"red-wing-launches-new-out-of-fashion-global-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/red-wing-launches-new-out-of-fashion-global-campaign\/","title":{"rendered":"Red Wing launches new \u201cOut of Fashion\u201d global campaign"},"content":{"rendered":"<p><strong>US footwear brand Red Wing has just launched a new global campaign titled \u201cOut of Fashion\u201d, <\/strong>set to run across all the brand\u2019s social channels and its global e-commerce websites.<\/p>\n<p>The campaign aims to<strong> showcase real stories of real people who do things differently, challenging the status quo<\/strong> and defy expectations. And it\u2019s definitely quirky.<\/p>\n<p><strong>The lead faces of the campaign, wearing Red Wing\u2019s classic boots, are the Taiwanese octogenarian couple from\u00a0<a href=\"https:\/\/www.instagram.com\/wantshowasyoung\/\">Want Show Laundry<\/a> in Taiwan.<\/strong> Laundry owners, Wan-ji and Sho-er, aka Mr and Mrs Chang, who made waves when they began modelling age-defying outfits assembled from forgotten laundry on Instagram.<\/p>\n<p>This is the couple\u2019s first ever brand partnership and together with Red Wing they have\u00a0selected 20 exclusive one-of-a-kind boots - from deadstock and samples - to be embossed with their laundromat logo and auctioned on eBay from 15 March in aid of charity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-165203 \" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/f2-1-1024x640.jpg\" alt=\"Horse\" width=\"541\" height=\"338\" \/><\/p>\n<p>The <strong>other faces of the campaign are\u00a0enigmatic\u00a0beekeeping DJ, Bioni Samp, and\u00a0'Concrete Cowgirl',\u00a0Erin Brown.<\/strong><\/p>\n<p>Samp, a music producer from London, has\u00a0made a name for himself\u00a0composing music\u00a0using synthesizers of his own design,\u00a0entirely from the sounds of hives\u00a0to draw attention to the fragile ecosystem of pollinators.<\/p>\n<p>Brown, a life-long equestrian, spends her days riding horses and running the Philadelphia Urban Riding Academy. Its mission is reserving the life, legacy, and culture of black urban cowboys and cowgirls in the city of Philadelphia.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=insight_button&amp;utm_content=insight_button_0719\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143048 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2020-05-11-at-18.39.04-2.png\" alt=\"\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>US footwear brand Red Wing has just launched a new global campaign titled \u201cOut of Fashion\u201d, set to run across all the brand\u2019s social channels<\/p>\n","protected":false},"author":39,"featured_media":142624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[11680,15906,9875,13228],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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