{"id":164197,"date":"2021-02-21T14:47:04","date_gmt":"2021-02-21T14:47:04","guid":{"rendered":"https:\/\/www.theindustry.fashion\/asos-begins-targeting-topman-and-topshop-customers-with-multi-million-pound-campaign\/"},"modified":"2021-08-06T12:10:21","modified_gmt":"2021-08-06T12:10:21","slug":"asos-begins-targeting-topman-and-topshop-customers-with-multi-million-pound-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/asos-begins-targeting-topman-and-topshop-customers-with-multi-million-pound-campaign\/","title":{"rendered":"ASOS begins targeting Topman and Topshop customers with multi-million pound campaign"},"content":{"rendered":"<p>ASOS is <strong>launching\u00a0a\u00a0multi-million-pound\u00a0campaign targeted at Topshop and Topman customers<\/strong> letting them know they can now shop an expanded range of the brands' products at ASOS.com.<\/p>\n<p><!--more--><\/p>\n<p>The move <strong>follows ASOS's acquisition of the former Arcadia flagship brands earlier this month.<\/strong> The social-led campaign will run across YouTube, TikTok, Snapchat, Facebook and Instagram for two weeks from 22 February and is focused on driving awareness among customers in the UK,\u00a0US\u00a0and\u00a0Germany.<\/p>\n<p>It coincides with the\u00a0<strong>first major drops of new product from Topshop and Topman on ASOS's site landing tomorrow.<\/strong> ASOS has been selling a selection of the brands' products since 2019 and since the acquisition it has doubled the number of products available with plans to double it again in the coming weeks.<\/p>\n<p>Jos\u00e9 Antonio Ramos, Chief Commercial Officer\u00a0at\u00a0ASOS, said: \u201cTopshop and Topman were well-established, strong-performing brands on ASOS prior to the acquisition, and we know our customers loved them\u00a0just\u00a0as much as us.\u00a0Their integration with ASOS is going well, and our <strong>long-term plans to revitalise the brands and inject new life into them will translate into more new, exciting and fashion-led products<\/strong> launching in the months ahead.\u201d<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/UNISEX_AFFILIATES_2160x2160.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-164899\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/UNISEX_AFFILIATES_2160x2160.jpg\" alt=\"Topshop and Topman\" width=\"2160\" height=\"2160\" \/><\/a><\/p>\n<p>Alongside activations and new customer discount codes in the UK and Germany,<strong> ASOS will be running 25%-off promotions for each of the brands across Europe, Australia and the US tomorrow and Tuesday,<\/strong> as a way of welcoming new and returning customers and inviting them to\u00a0reexperience the brands.<\/p>\n<p>ASOS beat off competition from the likes of Next in partnership with Davidson Kempner, Authentic brands in partnership with JD Sports, Shein and Boohoo, to acquire the Topshop, Topman and Miss Selfridge brands from the collapsed Arcadia empire. <strong>The online fashion giant paid \u00a3265m for the brands<\/strong> with an extra \u00a365m for stock in hand and in progress.<\/p>\n<p>Boohoo acquired the Wallis, Burton and Dorothy Perkins brands for \u00a325m while Australia's City Chic Collective acquired Evans for \u00a323m. None of the deals involved the acquisition of physical retail stores but ASOS has said it is<strong> investigating the possibility of securing the lease for Topshop's flagship at 241 Oxford Street.<\/strong> The store is part of a separate administration process and ASOS has said it would not be interested in purchasing the building outright but may work with a third party to secure the lease.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASOS is launching\u00a0a\u00a0multi-million-pound\u00a0campaign targeted at Topshop and Topman customers letting them know they can now shop an expanded range of the brands' products at ASOS.com.<\/p>\n","protected":false},"author":11,"featured_media":142571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[11120,7329,10281,9665],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASOS begins targeting Topman and Topshop customers with multi-million pound campaign - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"ASOS is launching\u00a0a\u00a0multi-million-pound\u00a0campaign targeted at Topshop and Topman customers letting them know they can now shop an expanded range of the brands&#039; 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