{"id":164165,"date":"2021-02-16T14:20:55","date_gmt":"2021-02-16T14:20:55","guid":{"rendered":"https:\/\/www.theindustry.fashion\/net-a-porter-and-mr-porter-launch-ios-widgets-to-enhance-mobile-shopping-experience\/"},"modified":"2021-08-06T12:10:18","modified_gmt":"2021-08-06T12:10:18","slug":"net-a-porter-and-mr-porter-launch-ios-widgets-to-enhance-mobile-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/net-a-porter-and-mr-porter-launch-ios-widgets-to-enhance-mobile-shopping-experience\/","title":{"rendered":"NET-A-PORTER and MR PORTER launch iOS widgets to enhance mobile shopping experience"},"content":{"rendered":"
NET-A-PORTER and MR PORTER have launched new widgets for iPhone and iPad users, enabling customers to preview and directly access the \"What\u2019s New\" pages<\/strong> for both stores from their iOS device\u2019s home screen.\u00a0<\/span><\/p>\n <\/p>\n The widgets - which the YNAP group brands say are the first to be launched in the online luxury multi-brand retail sector, having been developed and tested through the Autumn of 2020 \u2013 are part of NET-A-PORTER and MR PORTER\u2019s continued commitment to embrace mobile first innovations at speed<\/strong> to give customers the most \"up-to-date, seamless and intuitive native mobile experience\".<\/p>\n Customers who add the widgets to their home screen can, at a glance, see images of the newest arrivals on the sites as a preview of the What\u2019s New sections and make \"one tap to shop\" purchases.<\/strong> The widgets are regularly refreshed, bringing new content images, to highlight the latest products available.<\/p>\n The luxury etailers say they will continue to customise the widgets as part of their wider mobile strategy, with a particular focus on personalising the customer experience and providing customers with even more up-to-date and useful information<\/strong> \u2013 such as product descriptions, multiple images and delivery tracking.<\/p>\n