{"id":164104,"date":"2021-02-09T13:15:06","date_gmt":"2021-02-09T13:15:06","guid":{"rendered":"https:\/\/www.theindustry.fashion\/john-lewis-unveils-new-fashion-roster-to-cater-for-shift-in-dress-codes\/"},"modified":"2021-08-06T12:10:13","modified_gmt":"2021-08-06T12:10:13","slug":"john-lewis-unveils-new-fashion-roster-to-cater-for-shift-in-dress-codes","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/john-lewis-unveils-new-fashion-roster-to-cater-for-shift-in-dress-codes\/","title":{"rendered":"John Lewis unveils new fashion roster to \u201ccater for shift in dress codes\u201d"},"content":{"rendered":"
John Lewis is bringing together 50 new fashion and beauty brands for the new SS21 season \u2013 from start-up independents to high street favourites \u2013 to cater for the shift in dress codes and changing shopping habits.<\/strong><\/p>\n <\/p>\n Acknowledging that over the past year lifestyles have changed, with restrictions brought about by the pandemic, the demands on the nation\u2019s wardrobes have evolved<\/strong>, with comfortable and casual attire taking preference over more formal styles. It\u2019s with that in mind that John Lewis has been busy modernising its fashion offering.<\/p>\n Mango womenswear, shoes and accessories launched at John Lewis last week,<\/strong> and in the coming weeks the retailer is onboarding emerging independent, and predominantly online brands \u2013 providing them with a nationwide platform, including include\u00a0Ro&Zo<\/a>,\u00a0Kemi Telford<\/a>,\u00a0Johnny Urban<\/a>,\u00a0Nubian Skin<\/a>,\u00a0Aab Collection<\/a>,\u00a0Honey & Toast<\/a>\u00a0and\u00a0AAKS<\/a>.<\/p>\n All of the new brands offer contemporary styles that enable John Lewis customers to \u201cseamlessly move throughout their day whether they\u2019re working, relaxing at home or walking in the park.\u201d<\/strong><\/p>\n