{"id":164074,"date":"2021-02-05T09:41:11","date_gmt":"2021-02-05T09:41:11","guid":{"rendered":"https:\/\/www.theindustry.fashion\/shopper-footfall-goes-from-bad-to-worse-in-january-due-to-lockdown\/"},"modified":"2021-08-06T12:10:10","modified_gmt":"2021-08-06T12:10:10","slug":"shopper-footfall-goes-from-bad-to-worse-in-january-due-to-lockdown","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/shopper-footfall-goes-from-bad-to-worse-in-january-due-to-lockdown\/","title":{"rendered":"Shopper footfall goes from \"bad to worse\" in January due to lockdown"},"content":{"rendered":"<p>Retail <strong>footfall went \u201cfrom bad to worse\u201d in January as shoppers stayed at home<\/strong> during the latest national lockdown, according to new figures.<\/p>\n<p><!--more--><\/p>\n<p>The BRC-ShopperTrak footfall monitor for the month revealed that <strong>shopper numbers across shopping destinations in England dived by 78%<\/strong> against the same month last year.<\/p>\n<p>The decline was sharper than following the second lockdown in England, which resulted in a 76% footfall drop.<\/p>\n<p>However, January saw a <strong>shallower drop in footfall than the 82% slump witnessed after the first national lockdown.<\/strong><\/p>\n<p>Helen Dickinson, chief executive of the British Retail Consortium (BRC), said: \u201cFootfall went from bad to worse in January, dropping by over three quarters.<\/p>\n<p>\u201cSo far, <strong>retail locations in England are being hit harder than in the previous lockdown.<\/strong><\/p>\n<p>\u201cUnder tight restrictions for the whole month,<strong> shopping centres saw the biggest decline in footfall of all retail locations,<\/strong> overtaking high streets for the first time since July 2020.\u201d<\/p>\n<p><strong>Shopping centre footfall slid by 78.2%<\/strong> for the month, representing its steepest level of decline since May last year.<\/p>\n<p>High street shopping locations were also particularly affected by the enforced closure of non-essential stores, with footfall down by 73.3%.<\/p>\n<p>However, <strong>retail parks remained the most resilient shopping locations,<\/strong> with a 40.9% fall as it was boosted by higher numbers of large supermarkets.<\/p>\n<p>Andy Sumpter, retail consultant at ShopperTrak, said: \u201cWith the first full month of a new national lockdown, <strong>January certainly won\u2019t have been the start to the year retailers were hoping for<\/strong>, as once more they had to shut up shop and inevitably footfall plummeted.<\/p>\n<p>\u201cBut while it\u2019s easy to let shuttered stores paint a bleak picture for the future of the high street \u2013 with many retailers now having faced almost a full year of store reopenings and closures as waves of Covid-19 have ebbed and flowed \u2013<strong> it\u2019s important to remember that when retail has reopened from lockdown, demand for in-store shopping has returned each time.<\/strong>\u201d<\/p>\n<p>In a separate report, accountancy and advisory firm<strong> BDO has revealed that January retail sales tumbled lower by a tenth.<\/strong><\/p>\n<p>Its monthly high street sales tracker revealed that total like-for-like sales, which include store and online sales, dropped by 10% in January.<\/p>\n<p><strong>Non-store sales, which are primarily online transactions, rocketed by 132.8%<\/strong> against the same month last year due to lockdown restrictions, representing the strongest growth on record.<\/p>\n<p>The <strong>lifestyle and fashion retail sectors were particularly impacted by store closures,<\/strong> reporting 16.7% and 12.1% declines respectively for the month.<\/p>\n<p>Meanwhile, homeware sales improved for the ninth consecutive month despite the closure of stores.<\/p>\n<p>Sophie Michael, head of retail and wholesale at BDO, said: \u201cYou would normally see positive growth at the start of the year thanks to the post-Christmas sales, but this year <strong>retailers experienced a bleak January after a very lacklustre Christmas.<\/strong><\/p>\n<p>\u201cRecent administrations point to <strong>a squeeze on the middle market.<\/strong><\/p>\n<p>\u201cWith unemployment set to rise further, the hit to <strong>discretionary spend will likely push shoppers towards value retailers<\/strong> and ever-growing online retail platforms, putting further pressure on the midmarket.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail footfall went \u201cfrom bad to worse\u201d in January as shoppers stayed at home during the latest national lockdown, according to new figures.<\/p>\n","protected":false},"author":68,"featured_media":142354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16042,10585,6,10494],"tags":[16711,4060,10520,10519,9982,11408,16436,16151,12137],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopper footfall goes from &quot;bad to worse&quot; in January due to lockdown - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Retail footfall went \u201cfrom bad to worse\u201d in January as shoppers stayed at home during the latest national lockdown, according to new figures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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