{"id":164065,"date":"2021-02-04T14:29:16","date_gmt":"2021-02-04T14:29:16","guid":{"rendered":"https:\/\/www.theindustry.fashion\/hm-group-expands-secondhand-service-sellpy-into-two-new-markets\/"},"modified":"2021-08-06T12:10:09","modified_gmt":"2021-08-06T12:10:09","slug":"hm-group-expands-secondhand-service-sellpy-into-two-new-markets","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hm-group-expands-secondhand-service-sellpy-into-two-new-markets\/","title":{"rendered":"H&#038;M Group expands secondhand service Sellpy into two new markets"},"content":{"rendered":"<p>H&amp;M Group has expanded its Sellpy secondhand clothing platform to the\u00a0Netherlands and Austria,<strong> having originally launched it in its home country of Sweden and later expanding to Germany.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>H&amp;M\u00a0has been investing in Sellpy through its investment arm H&amp;M CO:LAB since 2015 and its continued international expansion is <strong>part of its wider group aim to become a circular fashion business.<\/strong><\/p>\n<p>Sellpy CEO Michael Arn\u00f6r said the trend towards more conscious consumption was accelerating among the H&amp;M customer base: \u201cWe see a steady growth in demand for sustainable consumption, where second-hand is a great option. E<strong>very garment bought pre-owned saves resources for our planet.<\/strong> It\u2019s therefore very exciting that we continue to grow and empower more customers in Europe to live circular,\" he said.<\/p>\n<p>The <strong>platform is<\/strong> <strong>now the largest in Sweden for selling secondhand clothing<\/strong> and H&amp;M Group said it would continue to invest in\u00a0areas such as rental, repair and re-commerce.<\/p>\n<p>\u201cWe\u2019re excited about Sellpy\u2019s continued international expansion which we support with our investment and strategic partnership. <strong>We truly believe in the entrepreneurs and team behind Sellpy<\/strong> and their unique circular business model, which perfectly aligns with our vision to become fully circular,\" said Nanna Andersen, Head of CO:LAB H&amp;M Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M Group has expanded its Sellpy secondhand clothing platform to the\u00a0Netherlands and Austria, having originally launched it in its home country of Sweden and later expanding to Germany.<\/p>\n","protected":false},"author":11,"featured_media":142338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,12969],"tags":[3956,17234,13088,17233,14560,17232,4039],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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