{"id":164005,"date":"2021-01-28T15:16:48","date_gmt":"2021-01-28T15:16:48","guid":{"rendered":"https:\/\/www.theindustry.fashion\/heist-appoints-natasja-giezen-smith-as-ceo\/"},"modified":"2021-08-06T12:10:03","modified_gmt":"2021-08-06T12:10:03","slug":"heist-appoints-natasja-giezen-smith-as-ceo","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/heist-appoints-natasja-giezen-smith-as-ceo\/","title":{"rendered":"Heist appoints Natasja Giezen-Smith as CEO"},"content":{"rendered":"<p>Heist, the disruptive underwear and hosiery brand, has promoted\u00a0Natasja Giezen-Smith to the role of CEO as <strong>co-founder and former CEO Toby Darbyshire steps into the role of chairman.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Giezen-Smith joined the business in March 2020 as chief operating officer and before that was <strong>commercial director at ASOS for five and a half years.<\/strong> She was brought into the business, which was founded in 2015, to help transition it from a start-up to a scale-up.<\/p>\n<p>\u201cI\u2019m thrilled to be steering the business into a new year after what was a turbulent\u00a02020. Together we\u2019ve come out stronger and more determined than ever. <strong>The key\u00a0focus for 2021 will be to continue launching new products<\/strong> across our categories of\u00a0hosiery and underwear, growing the team and iterating the innovation that is at the\u00a0heart of the Heist brand.\u201d<\/p>\n<p>In addition <strong>Lisa Ndukwe has joined Heist as head of product<\/strong> where she will lead the brand\u2019s\u00a0in-house innovation team, Lab12, and bring her expertise in high-performance\u00a0sportswear to underwear. Prior to this role, Ndukwe was head of design at Sweaty Betty\u00a0for 10 years.<\/p>\n<p>\u201cI am super excited to be working for Heist across what is a new product area for me.\u00a0This role completely aligns with my passion for creating and developing\u00a0forward-thinking, innovative and beautifully designed products that serve a purpose\u00a0and empower those wearing them,\u201d Ndukwe said.<\/p>\n<p>Additionally, <strong>Victoria Ross has joined the team as head of marketing<\/strong> having spent\u00a0two and half years at Curvy Kate where she held the same role.\u00a0\u201cI\u2019m looking forward to working with the team to create impactful marketing\u00a0campaigns that both resonate with our customers and showcase the highly\u00a0innovative new products we have planned for 2021,\" Ross said.<\/p>\n<p><em>Photo credit Gary Morrisroe<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heist, the disruptive underwear and hosiery brand, has promoted\u00a0Natasja Giezen-Smith to the role of CEO as co-founder and former CEO Toby Darbyshire steps into the role of chairman.<\/p>\n","protected":false},"author":11,"featured_media":142229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,12973],"tags":[12947,13101,12350,10769,17125,17124,13102,17126],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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