{"id":163989,"date":"2021-01-26T19:40:58","date_gmt":"2021-01-26T19:40:58","guid":{"rendered":"https:\/\/www.theindustry.fashion\/hawes-curtis-makes-its-first-move-into-loungewear\/"},"modified":"2021-08-06T12:10:01","modified_gmt":"2021-08-06T12:10:01","slug":"hawes-curtis-makes-its-first-move-into-loungewear","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hawes-curtis-makes-its-first-move-into-loungewear\/","title":{"rendered":"Hawes & Curtis makes its first move into loungewear"},"content":{"rendered":"
Hawes & Curtis, the British heritage men's brand, has made its first move into loungewear in response to changing consumer behaviour as a result of pandemic.<\/p>\n
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Since 1913 Hawes & Curtis has been best known for its quality formalwear, fine tailoring and premium cotton shirts, but in common with many brands it has seen demand for informal apparel increase during the crisis.<\/strong><\/p>\n It response it has produced a pared back, luxe capsule collection featuring hooded sweatshirts, crewneck sweatshirts, sweatpants<\/strong> and T-shirts in organic cotton fabric, cut for a \"modern fit\".<\/p>\n The loungewear has been garment-dyed for an extra-soft touch and to enhance the colour<\/strong> while the pieces have also been pre-shrunk for a comfortable fitting garment that won't shrink in the wash. Designed to be mixed and matched, the collection is available in shades of grey, Airforce blue, dark green, blackberry, navy and black.<\/p>\n