{"id":163947,"date":"2021-01-20T13:24:51","date_gmt":"2021-01-20T13:24:51","guid":{"rendered":"https:\/\/www.theindustry.fashion\/marks-spencer-to-add-more-third-party-fashion-brands\/"},"modified":"2021-08-06T12:09:57","modified_gmt":"2021-08-06T12:09:57","slug":"marks-spencer-to-add-more-third-party-fashion-brands","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/marks-spencer-to-add-more-third-party-fashion-brands\/","title":{"rendered":"Marks &#038; Spencer to add more third-party fashion brands"},"content":{"rendered":"<p>Marks &amp; Spencer is accelerating its third-party brand strategy for fashion having reportedly signed deals to sell <strong>Joules, Phase Eight, Hobbs and Seasalt<\/strong> online and in-store from this Spring.<\/p>\n<p><!--more--><\/p>\n<p>According to <a href=\"https:\/\/www.thetimes.co.uk\/edition\/business\/m-amp-s-brings-new-labels-into-the-fold-h53qx08jd\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Times<\/em><\/a>, the brands were targeted due to their crossover with M&amp;S's core customer base and would help drive more sales online.<\/p>\n<p>Last year M&amp;S signed its <strong>first third-party fashion partnership with Nobody's Child<\/strong> and began selling the ethical fashion label online. It has since collaborated with Ghost and last week <a href=\"https:\/\/www.theindustry.fashion\/marks-spencer-saves-jaeger-from-collapse-but-stores-set-to-close\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquired the Jaeger brand<\/a>, though none of its shops, from Edinburgh Woollen Mill Group.<\/p>\n<p>M&amp;S CEO Steve Rowe has previously said the <strong>plan for third-party brands<\/strong> was not to turn the retailer \u2013 which has thus far focused on its own brands such as Per Una and Autograph \u2013 into a department store.<\/p>\n<p>Speaking after the M&amp;S Christmas trading update earlier this month, Rowe said:\u00a0\u201cM&amp;S <strong>wants to build a curated set of brands and merchandise largely for our online business<\/strong> but also through filling some of that excess space we have in stores.<\/p>\n<p>\u201c<strong>We\u2019ve got no intention of turning M&amp;S into a department store at all.<\/strong> This is about finding and partnering with adjacent brands. Adjacent in terms of style, adjacent in terms of customer base that enhance the M&amp;S offer and make it the place to go to for an online shop.\u201d<\/p>\n<p>M&amp;S is <strong>also said to be in the running to acquire some of the brands from Sir Philip Green's collapsed retail empire Arcadia<\/strong>. Rival high street giant Next is said to be in pole position to acquire flagship brand Topshop in a joint bid with US investor Davidson Kempner.<\/p>\n<p>Other Arcadia brands looking for a new home include Burton, Miss Selfridge, Dorothy Perkins and Wallis. Administrator Deloitte had set a deadline of this Monday for bids.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marks &amp; Spencer is accelerating its third-party brand strategy for fashion having reportedly signed deals to sell Joules, Phase Eight, Hobbs and Seasalt online and in-store from this Spring.<\/p>\n","protected":false},"author":11,"featured_media":142126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[11109,32,10612,3211,15038,30,12132,9998],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marks &amp; Spencer to add more third-party fashion brands - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Marks &amp; Spencer is accelerating its third-party brand strategy for fashion having reportedly signed deals to sell Joules, Phase Eight, Hobbs and Seasalt online and in-store from this Spring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/marks-spencer-to-add-more-third-party-fashion-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marks &amp; Spencer to add more third-party fashion brands - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Marks &amp; Spencer is accelerating its third-party brand strategy for fashion having reportedly signed deals to sell Joules, Phase Eight, Hobbs and Seasalt online and in-store from this Spring.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/marks-spencer-to-add-more-third-party-fashion-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-20T13:24:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Joules-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/marks-spencer-to-add-more-third-party-fashion-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/marks-spencer-to-add-more-third-party-fashion-brands\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Marks &#038; 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