{"id":163899,"date":"2021-01-14T19:17:52","date_gmt":"2021-01-14T19:17:52","guid":{"rendered":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/"},"modified":"2021-08-06T12:09:53","modified_gmt":"2021-08-06T12:09:53","slug":"activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/","title":{"rendered":"Activists head up new adidas by Stella McCartney SS21 campaign"},"content":{"rendered":"<p>Part one of the new adidas by Stella McCartney SS21 \"Future Playground\" collection is available from tomorrow and, for the first time, <strong>the creative reigns have been handed to female creators Netti Hurley, Monika Mogi and Anna Pollack<\/strong> who have photographed inspirational activists for the \u201cconscious campaign.\u201d<\/p>\n<p><!--more--><\/p>\n<p>The collection is described as \u201c<strong>an expressive street sport inspired collection<\/strong> with modern silhouettes, elevated by clashing and expressive prints.\u201d<\/p>\n<p>Monika Mogi, from Japan, \u201cexpresses her urge to normalise strong and unique personalities through powerful and arresting visuals,\u201d casting activist Yuri Hibon, who has <strong>a passion for organic and sustainable farming,<\/strong> and Ren Hayakawa, who won a bronze medal in archery at the 2012 Olympics.<\/p>\n<p>UK filmmaker Netti Hurley \u201cseeks to sensitively and truthfully share the stories of her generation,\u201d casting calm and Violet, a couple who are both artists and activists sharing their joy of love and passion for equality through art. Georgia Moot, a<strong> proactive voice for mental health and BIPOC communities<\/strong> features alongside, celebrating how movement helps her retain balance and wellbeing.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/ADIDAS-STELLA-MCCARTNEY-SS21-PIC-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-162282\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/ADIDAS-STELLA-MCCARTNEY-SS21-PIC-2.jpg\" alt=\"Stella McCartney\" width=\"853\" height=\"1280\" \/><\/a><\/p>\n<p>The perspective from New York City is brought to life by director Anna Pollock who explores youth culture and captures it through a multi-faceted lens \u2013 casting <strong>Lourdes Leon, an advocate for environmental and feminist causes,<\/strong> and Akili King, a \u201cnext generation voice\u201d who is actively driving change focused on inclusivity and female empowerment.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/ADIDAS-STELLA-MCCARTNEY-SS21-PIC-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-162283\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/ADIDAS-STELLA-MCCARTNEY-SS21-PIC-4.jpg\" alt=\"\" width=\"842\" height=\"1280\" \/><\/a><\/p>\n<p>Commenting on the campaign, Stella McCartney said: \u201c<strong>Young people today are so full of creative ideas and have an incredible energy<\/strong>, so I think it\u2019s really important to give them opportunities to share their work and vision. We can all learn so much from them. The directors and cast from across the globe who brought this conscious campaign to life are incredibly diverse in both their backgrounds and their beliefs.<\/p>\n<p>\u201cI <strong>love seeing how each individual is working to protect the planet or their community<\/strong> in their own way, and how they\u2019ve each captured the collection in settings that celebrate their environment \u2013 serving as another reminder as to why it\u2019s so important we strive to protect it.\u201d<\/p>\n<p>The collection \u201csits at the intersection of high fashion and next-level performance,\u201d using the latest material technologies, including adidas\u2019 \"READY\" temperature management technology \u2013 designed to keep next generation athletes and activists dry and comfortable as they move.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":142042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,12969],"tags":[6158,9952,9697,4039],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Activists head up new adidas by Stella McCartney SS21 campaign - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Part one of the new adidas by Stella McCartney SS21 &quot;Future Playground&quot; collection is available from tomorrow and, for the first time, the creative reigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activists head up new adidas by Stella McCartney SS21 campaign - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Part one of the new adidas by Stella McCartney SS21 &quot;Future Playground&quot; collection is available from tomorrow and, for the first time, the creative reigns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T19:17:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/STELLA-MCCARTNEY-ADIDAS-PIC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"853\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"Activists head up new adidas by Stella McCartney SS21 campaign\",\"datePublished\":\"2021-01-14T19:17:52+00:00\",\"dateModified\":\"2021-08-06T12:09:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/\"},\"wordCount\":391,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Adidas\",\"Sportswear\",\"Stella McCartney\",\"Sustainability\"],\"articleSection\":{\"0\":\"Brands &amp; Designers\",\"1\":\"Fashion\",\"3\":\"News &amp; Insight\",\"4\":\"Sustainability\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/\",\"url\":\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/\",\"name\":\"Activists head up new adidas by Stella McCartney SS21 campaign - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2021-01-14T19:17:52+00:00\",\"dateModified\":\"2021-08-06T12:09:53+00:00\",\"description\":\"Part one of the new adidas by Stella McCartney SS21 \\\"Future Playground\\\" collection is available from tomorrow and, for the first time, the creative reigns\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Activists head up new adidas by Stella McCartney SS21 campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\",\"name\":\"Tom Bottomley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"caption\":\"Tom Bottomley\"},\"description\":\"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Activists head up new adidas by Stella McCartney SS21 campaign - TheIndustry.fashion","description":"Part one of the new adidas by Stella McCartney SS21 \"Future Playground\" collection is available from tomorrow and, for the first time, the creative reigns","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/","og_locale":"en_GB","og_type":"article","og_title":"Activists head up new adidas by Stella McCartney SS21 campaign - TheIndustry.fashion","og_description":"Part one of the new adidas by Stella McCartney SS21 \"Future Playground\" collection is available from tomorrow and, for the first time, the creative reigns","og_url":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2021-01-14T19:17:52+00:00","article_modified_time":"2021-08-06T12:09:53+00:00","og_image":[{"width":853,"height":1280,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/STELLA-MCCARTNEY-ADIDAS-PIC.jpg","type":"image\/jpeg"}],"author":"Tom Bottomley","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Bottomley","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/"},"author":{"name":"Tom Bottomley","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8"},"headline":"Activists head up new adidas by Stella McCartney SS21 campaign","datePublished":"2021-01-14T19:17:52+00:00","dateModified":"2021-08-06T12:09:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/"},"wordCount":391,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Adidas","Sportswear","Stella McCartney","Sustainability"],"articleSection":{"0":"Brands &amp; Designers","1":"Fashion","3":"News &amp; Insight","4":"Sustainability"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/","url":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/","name":"Activists head up new adidas by Stella McCartney SS21 campaign - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2021-01-14T19:17:52+00:00","dateModified":"2021-08-06T12:09:53+00:00","description":"Part one of the new adidas by Stella McCartney SS21 \"Future Playground\" collection is available from tomorrow and, for the first time, the creative reigns","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/activists-head-up-new-adidas-by-stella-mccartney-ss21-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Activists head up new adidas by Stella McCartney SS21 campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8","name":"Tom Bottomley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","caption":"Tom Bottomley"},"description":"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion"}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/163899"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=163899"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/163899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/142042"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=163899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=163899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=163899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}